Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006898 | Toast | $44.21 | $1.15 | $43.06 | 2026-04-06 08:21:50 |
| TXN-01004094 | DoorDash | $59.28 | $17.78 | $41.50 | 2026-04-06 08:14:46 |
| TXN-01007553 | Toast | $46.01 | $1.20 | $44.81 | 2026-04-06 07:59:48 |
| TXN-01006521 | GrubHub | $76.05 | $22.81 | $53.24 | 2026-04-06 07:58:36 |
| TXN-01008120 | Square | $74.62 | $2.16 | $72.46 | 2026-04-06 07:46:36 |
| TXN-01008621 | Square | $30.13 | $0.87 | $29.26 | 2026-04-06 07:42:56 |
| TXN-01002719 | DoorDash | $48.86 | $14.66 | $34.20 | 2026-04-06 07:31:39 |
| TXN-01005740 | UberEats | $71.73 | $21.52 | $50.21 | 2026-04-06 07:27:52 |
| TXN-01003918 | DoorDash | $38.71 | $11.61 | $27.10 | 2026-04-06 07:15:04 |
| TXN-01005896 | UberEats | $63.09 | $18.93 | $44.16 | 2026-04-06 07:14:00 |
| TXN-01005291 | UberEats | $83.93 | $25.18 | $58.75 | 2026-04-06 07:11:11 |
| TXN-01005165 | UberEats | $67.84 | $20.35 | $47.49 | 2026-04-05 23:27:28 |
| TXN-01008889 | Clover | $29.07 | $0.70 | $28.37 | 2026-04-05 22:58:02 |
| TXN-01006434 | GrubHub | $62.76 | $18.83 | $43.93 | 2026-04-05 22:57:13 |
| TXN-01006160 | GrubHub | $34.32 | $10.30 | $24.02 | 2026-04-05 22:46:28 |
| TXN-01003183 | DoorDash | $32.55 | $9.76 | $22.79 | 2026-04-05 22:30:31 |
| TXN-01007078 | Toast | $47.29 | $1.23 | $46.06 | 2026-04-05 22:10:27 |
| TXN-01006811 | Toast | $62.74 | $1.63 | $61.11 | 2026-04-05 21:55:15 |
| TXN-01008097 | Square | $72.45 | $2.10 | $70.35 | 2026-04-05 21:55:04 |
| TXN-01004945 | UberEats | $81.69 | $24.51 | $57.18 | 2026-04-05 21:26:52 |
| TXN-01006981 | Toast | $37.78 | $0.98 | $36.80 | 2026-04-05 21:26:49 |
| TXN-01009281 | Clover | $53.36 | $1.28 | $52.08 | 2026-04-05 20:58:34 |
| TXN-01009152 | Clover | $70.70 | $1.70 | $69.00 | 2026-04-05 20:58:31 |
| TXN-01004750 | UberEats | $34.34 | $10.30 | $24.04 | 2026-04-05 20:53:43 |
| TXN-01006238 | GrubHub | $47.72 | $14.32 | $33.40 | 2026-04-05 20:48:24 |