Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 545 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$28,597.73
Filtered tolls
$686.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009099 | Clover | $35.47 | $0.85 | $34.62 | 2026-03-25 18:00:38 |
| TXN-01009317 | Clover | $30.72 | $0.74 | $29.98 | 2026-03-25 15:59:13 |
| TXN-01009217 | Clover | $72.26 | $1.73 | $70.53 | 2026-03-25 14:16:04 |
| TXN-01008802 | Clover | $33.02 | $0.79 | $32.23 | 2026-03-25 13:52:50 |
| TXN-01009207 | Clover | $40.58 | $0.97 | $39.61 | 2026-03-25 13:33:31 |
| TXN-01008785 | Clover | $33.69 | $0.81 | $32.88 | 2026-03-25 11:37:54 |
| TXN-01008840 | Clover | $64.35 | $1.54 | $62.81 | 2026-03-25 11:03:45 |
| TXN-01009137 | Clover | $61.50 | $1.48 | $60.02 | 2026-03-24 23:59:57 |
| TXN-01009041 | Clover | $54.60 | $1.31 | $53.29 | 2026-03-24 20:24:19 |
| TXN-01008930 | Clover | $54.63 | $1.31 | $53.32 | 2026-03-24 19:15:45 |
| TXN-01009106 | Clover | $72.68 | $1.74 | $70.94 | 2026-03-24 18:22:07 |
| TXN-01008990 | Clover | $76.98 | $1.85 | $75.13 | 2026-03-24 14:49:00 |
| TXN-01009002 | Clover | $30.96 | $0.74 | $30.22 | 2026-03-24 14:18:15 |
| TXN-01009323 | Clover | $43.46 | $1.04 | $42.42 | 2026-03-24 14:10:56 |
| TXN-01009096 | Clover | $65.10 | $1.56 | $63.54 | 2026-03-24 13:57:49 |
| TXN-01009243 | Clover | $72.21 | $1.73 | $70.48 | 2026-03-24 13:48:22 |
| TXN-01008852 | Clover | $53.67 | $1.29 | $52.38 | 2026-03-24 13:23:39 |
| TXN-01009172 | Clover | $36.52 | $0.88 | $35.64 | 2026-03-24 13:14:40 |
| TXN-01008963 | Clover | $68.24 | $1.64 | $66.60 | 2026-03-24 13:12:58 |
| TXN-01009211 | Clover | $63.38 | $1.52 | $61.86 | 2026-03-24 12:04:59 |
| TXN-01009073 | Clover | $46.89 | $1.13 | $45.76 | 2026-03-24 10:07:01 |
| TXN-01009254 | Clover | $50.19 | $1.20 | $48.99 | 2026-03-23 21:21:20 |
| TXN-01008924 | Clover | $65.87 | $1.58 | $64.29 | 2026-03-23 20:13:04 |
| TXN-01008793 | Clover | $52.75 | $1.27 | $51.48 | 2026-03-23 19:36:05 |
| TXN-01009168 | Clover | $45.89 | $1.10 | $44.79 | 2026-03-23 18:51:19 |