Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003861 | DoorDash | $47.82 | $14.35 | $33.47 | 2026-04-03 13:43:58 |
| TXN-01003808 | DoorDash | $85.52 | $25.66 | $59.86 | 2026-04-03 13:38:57 |
| TXN-01004353 | DoorDash | $70.14 | $21.04 | $49.10 | 2026-04-03 13:37:35 |
| TXN-01003760 | DoorDash | $75.39 | $22.62 | $52.77 | 2026-04-03 13:34:39 |
| TXN-01002641 | DoorDash | $43.78 | $13.13 | $30.65 | 2026-04-03 13:31:06 |
| TXN-01003545 | DoorDash | $46.27 | $13.88 | $32.39 | 2026-04-03 13:22:47 |
| TXN-01003444 | DoorDash | $44.46 | $13.34 | $31.12 | 2026-04-03 13:05:48 |
| TXN-01004221 | DoorDash | $55.03 | $16.51 | $38.52 | 2026-04-03 12:52:34 |
| TXN-01003034 | DoorDash | $53.60 | $16.08 | $37.52 | 2026-04-03 12:46:23 |
| TXN-01003964 | DoorDash | $71.32 | $21.40 | $49.92 | 2026-04-03 12:35:15 |
| TXN-01003453 | DoorDash | $55.81 | $16.74 | $39.07 | 2026-04-03 12:33:18 |
| TXN-01002714 | DoorDash | $64.06 | $19.22 | $44.84 | 2026-04-03 12:30:44 |
| TXN-01004046 | DoorDash | $61.62 | $18.49 | $43.13 | 2026-04-03 12:27:31 |
| TXN-01003623 | DoorDash | $32.86 | $9.86 | $23.00 | 2026-04-03 12:21:13 |
| TXN-01002982 | DoorDash | $82.88 | $24.86 | $58.02 | 2026-04-03 12:09:53 |
| TXN-01003671 | DoorDash | $37.38 | $11.21 | $26.17 | 2026-04-03 12:01:01 |
| TXN-01004278 | DoorDash | $68.65 | $20.60 | $48.05 | 2026-04-03 12:00:12 |
| TXN-01003312 | DoorDash | $55.69 | $16.71 | $38.98 | 2026-04-03 11:47:39 |
| TXN-01004021 | DoorDash | $42.52 | $12.76 | $29.76 | 2026-04-03 11:47:02 |
| TXN-01003341 | DoorDash | $50.88 | $15.26 | $35.62 | 2026-04-03 11:31:54 |
| TXN-01004309 | DoorDash | $79.53 | $23.86 | $55.67 | 2026-04-03 11:20:55 |
| TXN-01003611 | DoorDash | $59.49 | $17.85 | $41.64 | 2026-04-03 11:13:09 |
| TXN-01003243 | DoorDash | $52.60 | $15.78 | $36.82 | 2026-04-03 11:11:32 |
| TXN-01004216 | DoorDash | $36.23 | $10.87 | $25.36 | 2026-04-03 11:05:56 |
| TXN-01003693 | DoorDash | $40.50 | $12.15 | $28.35 | 2026-04-03 10:30:31 |