Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006062 | GrubHub | $33.87 | $10.16 | $23.71 | 2026-03-28 13:35:24 |
| TXN-01006320 | GrubHub | $39.34 | $11.80 | $27.54 | 2026-03-28 13:23:01 |
| TXN-01006446 | GrubHub | $48.65 | $14.59 | $34.06 | 2026-03-28 11:00:26 |
| TXN-01006108 | GrubHub | $49.85 | $14.96 | $34.89 | 2026-03-28 09:54:49 |
| TXN-01006493 | GrubHub | $34.45 | $10.34 | $24.11 | 2026-03-28 08:59:25 |
| TXN-01006593 | GrubHub | $78.48 | $23.54 | $54.94 | 2026-03-28 08:46:06 |
| TXN-01006369 | GrubHub | $51.37 | $15.41 | $35.96 | 2026-03-28 08:17:12 |
| TXN-01006477 | GrubHub | $68.50 | $20.55 | $47.95 | 2026-03-27 20:57:27 |
| TXN-01006230 | GrubHub | $59.58 | $17.87 | $41.71 | 2026-03-27 20:26:19 |
| TXN-01005988 | GrubHub | $77.34 | $23.20 | $54.14 | 2026-03-27 19:16:38 |
| TXN-01006430 | GrubHub | $55.64 | $16.69 | $38.95 | 2026-03-27 18:32:54 |
| TXN-01006035 | GrubHub | $34.80 | $10.44 | $24.36 | 2026-03-27 18:14:01 |
| TXN-01006357 | GrubHub | $70.82 | $21.25 | $49.57 | 2026-03-27 17:20:52 |
| TXN-01005964 | GrubHub | $62.67 | $18.80 | $43.87 | 2026-03-27 17:12:35 |
| TXN-01006027 | GrubHub | $59.66 | $17.90 | $41.76 | 2026-03-27 15:18:00 |
| TXN-01006590 | GrubHub | $64.61 | $19.38 | $45.23 | 2026-03-27 15:08:06 |
| TXN-01006589 | GrubHub | $32.65 | $9.79 | $22.86 | 2026-03-27 14:59:12 |
| TXN-01006219 | GrubHub | $75.30 | $22.59 | $52.71 | 2026-03-27 14:50:00 |
| TXN-01006536 | GrubHub | $51.75 | $15.52 | $36.23 | 2026-03-27 14:49:25 |
| TXN-01006253 | GrubHub | $46.88 | $14.06 | $32.82 | 2026-03-27 14:30:35 |
| TXN-01006398 | GrubHub | $43.54 | $13.06 | $30.48 | 2026-03-27 12:38:31 |
| TXN-01006431 | GrubHub | $52.57 | $15.77 | $36.80 | 2026-03-27 12:30:48 |
| TXN-01006351 | GrubHub | $61.97 | $18.59 | $43.38 | 2026-03-27 12:24:14 |
| TXN-01006277 | GrubHub | $55.47 | $16.64 | $38.83 | 2026-03-27 12:04:16 |
| TXN-01006478 | GrubHub | $79.19 | $23.76 | $55.43 | 2026-03-27 11:35:23 |