Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007885 | Square | $57.06 | $1.65 | $55.41 | 2026-03-30 22:26:56 |
| TXN-01007865 | Square | $60.54 | $1.76 | $58.78 | 2026-03-30 21:34:00 |
| TXN-01008290 | Square | $33.31 | $0.97 | $32.34 | 2026-03-30 20:11:57 |
| TXN-01008573 | Square | $33.76 | $0.98 | $32.78 | 2026-03-30 19:47:01 |
| TXN-01007991 | Square | $29.94 | $0.87 | $29.07 | 2026-03-30 19:10:22 |
| TXN-01008588 | Square | $43.53 | $1.26 | $42.27 | 2026-03-30 18:29:57 |
| TXN-01008427 | Square | $43.35 | $1.26 | $42.09 | 2026-03-30 18:14:50 |
| TXN-01008265 | Square | $48.80 | $1.42 | $47.38 | 2026-03-30 18:00:06 |
| TXN-01008311 | Square | $63.07 | $1.83 | $61.24 | 2026-03-30 17:58:06 |
| TXN-01008105 | Square | $34.27 | $0.99 | $33.28 | 2026-03-30 17:40:41 |
| TXN-01008166 | Square | $34.26 | $0.99 | $33.27 | 2026-03-30 17:30:48 |
| TXN-01008177 | Square | $28.35 | $0.82 | $27.53 | 2026-03-30 17:09:41 |
| TXN-01007871 | Square | $71.22 | $2.07 | $69.15 | 2026-03-30 17:04:54 |
| TXN-01008466 | Square | $53.42 | $1.55 | $51.87 | 2026-03-30 16:41:43 |
| TXN-01008041 | Square | $42.27 | $1.23 | $41.04 | 2026-03-30 16:33:35 |
| TXN-01008190 | Square | $52.47 | $1.52 | $50.95 | 2026-03-30 16:14:29 |
| TXN-01008261 | Square | $67.43 | $1.96 | $65.47 | 2026-03-30 15:59:44 |
| TXN-01008116 | Square | $59.86 | $1.74 | $58.12 | 2026-03-30 15:52:05 |
| TXN-01008148 | Square | $61.62 | $1.79 | $59.83 | 2026-03-30 14:46:19 |
| TXN-01007886 | Square | $73.85 | $2.14 | $71.71 | 2026-03-30 13:38:27 |
| TXN-01008714 | Square | $31.24 | $0.91 | $30.33 | 2026-03-30 13:32:02 |
| TXN-01008260 | Square | $62.03 | $1.80 | $60.23 | 2026-03-30 13:22:35 |
| TXN-01008304 | Square | $72.07 | $2.09 | $69.98 | 2026-03-30 13:06:36 |
| TXN-01007949 | Square | $38.36 | $1.11 | $37.25 | 2026-03-30 12:54:04 |
| TXN-01008681 | Square | $51.65 | $1.50 | $50.15 | 2026-03-30 12:39:39 |