Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007079 | Toast | $50.19 | $1.30 | $48.89 | 2026-04-01 11:47:41 |
| TXN-01007521 | Toast | $51.69 | $1.34 | $50.35 | 2026-04-01 11:20:42 |
| TXN-01007597 | Toast | $48.53 | $1.26 | $47.27 | 2026-04-01 10:46:25 |
| TXN-01007370 | Toast | $30.65 | $0.80 | $29.85 | 2026-04-01 10:17:59 |
| TXN-01007511 | Toast | $32.66 | $0.85 | $31.81 | 2026-04-01 10:06:07 |
| TXN-01007230 | Toast | $64.75 | $1.68 | $63.07 | 2026-04-01 08:45:32 |
| TXN-01007320 | Toast | $28.18 | $0.73 | $27.45 | 2026-03-31 20:23:19 |
| TXN-01007152 | Toast | $57.49 | $1.49 | $56.00 | 2026-03-31 19:52:44 |
| TXN-01006996 | Toast | $56.71 | $1.47 | $55.24 | 2026-03-31 19:48:54 |
| TXN-01006786 | Toast | $54.29 | $1.41 | $52.88 | 2026-03-31 19:46:33 |
| TXN-01007257 | Toast | $67.56 | $1.76 | $65.80 | 2026-03-31 19:46:28 |
| TXN-01007101 | Toast | $41.37 | $1.08 | $40.29 | 2026-03-31 19:25:40 |
| TXN-01007384 | Toast | $43.06 | $1.12 | $41.94 | 2026-03-31 19:25:20 |
| TXN-01007007 | Toast | $49.61 | $1.29 | $48.32 | 2026-03-31 19:20:56 |
| TXN-01006837 | Toast | $60.32 | $1.57 | $58.75 | 2026-03-31 19:17:06 |
| TXN-01007334 | Toast | $31.77 | $0.83 | $30.94 | 2026-03-31 18:21:32 |
| TXN-01006895 | Toast | $56.15 | $1.46 | $54.69 | 2026-03-31 18:13:18 |
| TXN-01007207 | Toast | $52.15 | $1.36 | $50.79 | 2026-03-31 17:26:42 |
| TXN-01007712 | Toast | $61.84 | $1.61 | $60.23 | 2026-03-31 16:33:43 |
| TXN-01006868 | Toast | $33.13 | $0.86 | $32.27 | 2026-03-31 16:27:57 |
| TXN-01006610 | Toast | $55.85 | $1.45 | $54.40 | 2026-03-31 16:20:01 |
| TXN-01006847 | Toast | $33.90 | $0.88 | $33.02 | 2026-03-31 15:42:04 |
| TXN-01007182 | Toast | $39.86 | $1.04 | $38.82 | 2026-03-31 15:37:16 |
| TXN-01006758 | Toast | $33.33 | $0.87 | $32.46 | 2026-03-31 14:53:24 |
| TXN-01007550 | Toast | $61.18 | $1.59 | $59.59 | 2026-03-31 14:44:59 |