Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005358 | UberEats | $71.46 | $21.44 | $50.02 | 2026-04-02 16:26:16 |
| TXN-01005606 | UberEats | $39.29 | $11.79 | $27.50 | 2026-04-02 16:22:36 |
| TXN-01004618 | UberEats | $72.67 | $21.80 | $50.87 | 2026-04-02 15:26:50 |
| TXN-01005143 | UberEats | $75.23 | $22.57 | $52.66 | 2026-04-02 15:19:07 |
| TXN-01004833 | UberEats | $58.97 | $17.69 | $41.28 | 2026-04-02 14:37:45 |
| TXN-01005574 | UberEats | $38.26 | $11.48 | $26.78 | 2026-04-02 14:36:17 |
| TXN-01004647 | UberEats | $82.62 | $24.79 | $57.83 | 2026-04-02 14:21:32 |
| TXN-01005884 | UberEats | $50.58 | $15.17 | $35.41 | 2026-04-02 14:11:42 |
| TXN-01004559 | UberEats | $41.00 | $12.30 | $28.70 | 2026-04-02 14:09:46 |
| TXN-01004680 | UberEats | $59.22 | $17.77 | $41.45 | 2026-04-02 13:45:20 |
| TXN-01005181 | UberEats | $47.67 | $14.30 | $33.37 | 2026-04-02 13:38:14 |
| TXN-01004940 | UberEats | $50.91 | $15.27 | $35.64 | 2026-04-02 13:18:36 |
| TXN-01005882 | UberEats | $81.00 | $24.30 | $56.70 | 2026-04-02 13:06:06 |
| TXN-01005394 | UberEats | $72.89 | $21.87 | $51.02 | 2026-04-02 13:01:12 |
| TXN-01005448 | UberEats | $69.24 | $20.77 | $48.47 | 2026-04-02 12:52:05 |
| TXN-01004921 | UberEats | $58.82 | $17.65 | $41.17 | 2026-04-02 12:30:51 |
| TXN-01004912 | UberEats | $35.27 | $10.58 | $24.69 | 2026-04-02 12:25:14 |
| TXN-01004748 | UberEats | $40.21 | $12.06 | $28.15 | 2026-04-02 12:21:54 |
| TXN-01004516 | UberEats | $85.55 | $25.66 | $59.89 | 2026-04-02 12:20:39 |
| TXN-01005608 | UberEats | $38.97 | $11.69 | $27.28 | 2026-04-02 12:17:05 |
| TXN-01005739 | UberEats | $43.14 | $12.94 | $30.20 | 2026-04-02 12:05:29 |
| TXN-01004754 | UberEats | $56.00 | $16.80 | $39.20 | 2026-04-02 11:59:00 |
| TXN-01005401 | UberEats | $70.85 | $21.25 | $49.60 | 2026-04-02 11:49:34 |
| TXN-01004532 | UberEats | $62.88 | $18.86 | $44.02 | 2026-04-02 11:33:37 |
| TXN-01005339 | UberEats | $72.05 | $21.61 | $50.44 | 2026-04-02 11:31:07 |