Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002905 | DoorDash | $43.93 | $13.18 | $30.75 | 2026-04-05 20:48:18 |
| TXN-01003226 | DoorDash | $57.16 | $17.15 | $40.01 | 2026-04-05 20:47:09 |
| TXN-01004204 | DoorDash | $43.18 | $12.95 | $30.23 | 2026-04-05 20:43:06 |
| TXN-01006119 | GrubHub | $66.44 | $19.93 | $46.51 | 2026-04-05 20:39:28 |
| TXN-01003362 | DoorDash | $65.82 | $19.75 | $46.07 | 2026-04-05 20:24:47 |
| TXN-01006770 | Toast | $49.07 | $1.28 | $47.79 | 2026-04-05 20:16:30 |
| TXN-01002794 | DoorDash | $75.80 | $22.74 | $53.06 | 2026-04-05 20:14:28 |
| TXN-01005486 | UberEats | $78.47 | $23.54 | $54.93 | 2026-04-05 20:11:51 |
| TXN-01006281 | GrubHub | $81.66 | $24.50 | $57.16 | 2026-04-05 20:09:33 |
| TXN-01006107 | GrubHub | $75.37 | $22.61 | $52.76 | 2026-04-05 20:06:20 |
| TXN-01009177 | Clover | $68.05 | $1.63 | $66.42 | 2026-04-05 19:58:10 |
| TXN-01005246 | UberEats | $63.10 | $18.93 | $44.17 | 2026-04-05 19:47:50 |
| TXN-01005328 | UberEats | $44.87 | $13.46 | $31.41 | 2026-04-05 19:46:08 |
| TXN-01006249 | GrubHub | $37.64 | $11.29 | $26.35 | 2026-04-05 19:41:12 |
| TXN-01003354 | DoorDash | $75.86 | $22.76 | $53.10 | 2026-04-05 19:39:36 |
| TXN-01008111 | Square | $35.49 | $1.03 | $34.46 | 2026-04-05 19:34:12 |
| TXN-01002676 | DoorDash | $78.13 | $23.44 | $54.69 | 2026-04-05 19:30:07 |
| TXN-01007347 | Toast | $76.68 | $1.99 | $74.69 | 2026-04-05 19:21:53 |
| TXN-01008669 | Square | $39.19 | $1.14 | $38.05 | 2026-04-05 19:20:03 |
| TXN-01005050 | UberEats | $55.94 | $16.78 | $39.16 | 2026-04-05 19:19:32 |
| TXN-01007657 | Toast | $62.14 | $1.62 | $60.52 | 2026-04-05 19:17:12 |
| TXN-01007797 | Toast | $60.34 | $1.57 | $58.77 | 2026-04-05 19:16:28 |
| TXN-01004885 | UberEats | $69.37 | $20.81 | $48.56 | 2026-04-05 19:14:50 |
| TXN-01007401 | Toast | $40.43 | $1.05 | $39.38 | 2026-04-05 19:13:03 |
| TXN-01007280 | Toast | $56.48 | $1.47 | $55.01 | 2026-04-05 19:09:24 |