Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 545 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$28,597.73
Filtered tolls
$686.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008945 | Clover | $30.37 | $0.73 | $29.64 | 2026-03-23 18:09:43 |
| TXN-01008871 | Clover | $65.56 | $1.57 | $63.99 | 2026-03-23 17:58:57 |
| TXN-01009262 | Clover | $49.83 | $1.20 | $48.63 | 2026-03-23 17:47:34 |
| TXN-01009194 | Clover | $54.86 | $1.32 | $53.54 | 2026-03-23 16:37:35 |
| TXN-01009037 | Clover | $63.19 | $1.52 | $61.67 | 2026-03-23 15:30:16 |
| TXN-01009222 | Clover | $43.33 | $1.04 | $42.29 | 2026-03-23 14:10:37 |
| TXN-01009014 | Clover | $46.96 | $1.13 | $45.83 | 2026-03-23 11:47:25 |
| TXN-01009288 | Clover | $48.66 | $1.17 | $47.49 | 2026-03-23 11:42:19 |
| TXN-01009282 | Clover | $43.98 | $1.06 | $42.92 | 2026-03-23 11:38:58 |
| TXN-01008989 | Clover | $55.43 | $1.33 | $54.10 | 2026-03-23 10:51:01 |
| TXN-01008988 | Clover | $75.36 | $1.81 | $73.55 | 2026-03-23 09:16:36 |
| TXN-01009210 | Clover | $48.60 | $1.17 | $47.43 | 2026-03-22 21:22:29 |
| TXN-01009107 | Clover | $51.01 | $1.22 | $49.79 | 2026-03-22 19:01:12 |
| TXN-01008976 | Clover | $48.66 | $1.17 | $47.49 | 2026-03-22 18:32:55 |
| TXN-01009183 | Clover | $33.52 | $0.80 | $32.72 | 2026-03-22 18:24:24 |
| TXN-01009085 | Clover | $28.07 | $0.67 | $27.40 | 2026-03-22 18:04:16 |
| TXN-01009127 | Clover | $76.43 | $1.83 | $74.60 | 2026-03-22 17:43:35 |
| TXN-01008888 | Clover | $66.85 | $1.60 | $65.25 | 2026-03-22 16:27:33 |
| TXN-01009082 | Clover | $34.66 | $0.83 | $33.83 | 2026-03-22 16:13:38 |
| TXN-01009280 | Clover | $43.96 | $1.06 | $42.90 | 2026-03-22 15:54:40 |
| TXN-01009112 | Clover | $29.20 | $0.70 | $28.50 | 2026-03-22 15:34:27 |
| TXN-01009279 | Clover | $73.99 | $1.78 | $72.21 | 2026-03-22 14:32:15 |
| TXN-01009253 | Clover | $45.16 | $1.08 | $44.08 | 2026-03-22 14:28:08 |
| TXN-01009141 | Clover | $53.45 | $1.28 | $52.17 | 2026-03-22 13:50:37 |
| TXN-01009005 | Clover | $34.23 | $0.82 | $33.41 | 2026-03-22 13:05:57 |