Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003601 | DoorDash | $40.51 | $12.15 | $28.36 | 2026-04-03 10:13:28 |
| TXN-01004321 | DoorDash | $39.37 | $11.81 | $27.56 | 2026-04-03 10:12:38 |
| TXN-01003371 | DoorDash | $46.63 | $13.99 | $32.64 | 2026-04-03 09:39:28 |
| TXN-01003417 | DoorDash | $35.15 | $10.54 | $24.61 | 2026-04-03 09:05:19 |
| TXN-01003843 | DoorDash | $45.35 | $13.61 | $31.74 | 2026-04-03 08:30:17 |
| TXN-01003074 | DoorDash | $48.07 | $14.42 | $33.65 | 2026-04-03 08:17:11 |
| TXN-01002883 | DoorDash | $58.38 | $17.51 | $40.87 | 2026-04-03 08:13:18 |
| TXN-01004168 | DoorDash | $84.78 | $25.43 | $59.35 | 2026-04-03 07:22:26 |
| TXN-01004363 | DoorDash | $81.65 | $24.50 | $57.15 | 2026-04-02 23:49:02 |
| TXN-01003363 | DoorDash | $46.22 | $13.87 | $32.35 | 2026-04-02 22:51:51 |
| TXN-01003873 | DoorDash | $82.07 | $24.62 | $57.45 | 2026-04-02 22:19:42 |
| TXN-01003305 | DoorDash | $73.18 | $21.95 | $51.23 | 2026-04-02 22:15:25 |
| TXN-01003401 | DoorDash | $82.62 | $24.79 | $57.83 | 2026-04-02 21:59:18 |
| TXN-01003668 | DoorDash | $32.23 | $9.67 | $22.56 | 2026-04-02 21:51:06 |
| TXN-01002568 | DoorDash | $76.61 | $22.98 | $53.63 | 2026-04-02 21:27:08 |
| TXN-01003789 | DoorDash | $67.29 | $20.19 | $47.10 | 2026-04-02 20:55:47 |
| TXN-01002563 | DoorDash | $77.14 | $23.14 | $54.00 | 2026-04-02 20:43:15 |
| TXN-01004058 | DoorDash | $68.23 | $20.47 | $47.76 | 2026-04-02 20:41:18 |
| TXN-01002909 | DoorDash | $58.13 | $17.44 | $40.69 | 2026-04-02 20:38:26 |
| TXN-01003379 | DoorDash | $44.67 | $13.40 | $31.27 | 2026-04-02 20:26:09 |
| TXN-01003770 | DoorDash | $58.55 | $17.56 | $40.99 | 2026-04-02 20:21:20 |
| TXN-01003634 | DoorDash | $82.17 | $24.65 | $57.52 | 2026-04-02 20:07:58 |
| TXN-01002579 | DoorDash | $71.13 | $21.34 | $49.79 | 2026-04-02 19:49:16 |
| TXN-01003576 | DoorDash | $73.87 | $22.16 | $51.71 | 2026-04-02 19:45:09 |
| TXN-01003859 | DoorDash | $37.15 | $11.14 | $26.01 | 2026-04-02 19:41:09 |