Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006301 | GrubHub | $55.18 | $16.55 | $38.63 | 2026-03-27 10:35:50 |
| TXN-01006118 | GrubHub | $73.82 | $22.15 | $51.67 | 2026-03-27 10:02:37 |
| TXN-01006327 | GrubHub | $54.13 | $16.24 | $37.89 | 2026-03-27 09:17:51 |
| TXN-01006097 | GrubHub | $77.75 | $23.32 | $54.43 | 2026-03-27 09:07:03 |
| TXN-01006605 | GrubHub | $70.48 | $21.14 | $49.34 | 2026-03-27 07:18:37 |
| TXN-01006404 | GrubHub | $71.17 | $21.35 | $49.82 | 2026-03-26 23:51:57 |
| TXN-01005949 | GrubHub | $39.34 | $11.80 | $27.54 | 2026-03-26 23:25:18 |
| TXN-01006379 | GrubHub | $77.54 | $23.26 | $54.28 | 2026-03-26 20:24:11 |
| TXN-01006428 | GrubHub | $72.53 | $21.76 | $50.77 | 2026-03-26 20:09:55 |
| TXN-01006368 | GrubHub | $35.90 | $10.77 | $25.13 | 2026-03-26 20:03:08 |
| TXN-01006071 | GrubHub | $65.59 | $19.68 | $45.91 | 2026-03-26 19:59:26 |
| TXN-01005987 | GrubHub | $58.16 | $17.45 | $40.71 | 2026-03-26 19:45:17 |
| TXN-01006012 | GrubHub | $65.62 | $19.69 | $45.93 | 2026-03-26 19:24:12 |
| TXN-01006131 | GrubHub | $34.22 | $10.27 | $23.95 | 2026-03-26 19:21:35 |
| TXN-01006380 | GrubHub | $76.91 | $23.07 | $53.84 | 2026-03-26 19:00:10 |
| TXN-01006053 | GrubHub | $44.39 | $13.32 | $31.07 | 2026-03-26 18:42:29 |
| TXN-01005986 | GrubHub | $43.86 | $13.16 | $30.70 | 2026-03-26 18:36:43 |
| TXN-01006400 | GrubHub | $42.05 | $12.61 | $29.44 | 2026-03-26 18:27:06 |
| TXN-01006359 | GrubHub | $74.24 | $22.27 | $51.97 | 2026-03-26 17:44:49 |
| TXN-01006535 | GrubHub | $68.53 | $20.56 | $47.97 | 2026-03-26 17:06:24 |
| TXN-01006206 | GrubHub | $49.34 | $14.80 | $34.54 | 2026-03-26 17:01:06 |
| TXN-01006081 | GrubHub | $49.02 | $14.71 | $34.31 | 2026-03-26 16:52:56 |
| TXN-01006312 | GrubHub | $70.13 | $21.04 | $49.09 | 2026-03-26 16:45:39 |
| TXN-01006224 | GrubHub | $47.03 | $14.11 | $32.92 | 2026-03-26 16:40:23 |
| TXN-01006220 | GrubHub | $41.49 | $12.45 | $29.04 | 2026-03-26 15:27:12 |