Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008228 | Square | $56.55 | $1.64 | $54.91 | 2026-03-30 12:30:32 |
| TXN-01008053 | Square | $29.63 | $0.86 | $28.77 | 2026-03-30 12:16:28 |
| TXN-01007897 | Square | $29.76 | $0.86 | $28.90 | 2026-03-30 11:40:59 |
| TXN-01008349 | Square | $64.28 | $1.86 | $62.42 | 2026-03-30 11:38:05 |
| TXN-01008045 | Square | $55.09 | $1.60 | $53.49 | 2026-03-30 11:23:35 |
| TXN-01008583 | Square | $42.19 | $1.22 | $40.97 | 2026-03-30 11:13:32 |
| TXN-01007990 | Square | $36.80 | $1.07 | $35.73 | 2026-03-30 10:35:57 |
| TXN-01008140 | Square | $28.69 | $0.83 | $27.86 | 2026-03-29 23:30:00 |
| TXN-01008103 | Square | $63.92 | $1.85 | $62.07 | 2026-03-29 21:54:02 |
| TXN-01008771 | Square | $59.15 | $1.72 | $57.43 | 2026-03-29 21:41:35 |
| TXN-01008159 | Square | $65.16 | $1.89 | $63.27 | 2026-03-29 21:16:22 |
| TXN-01008516 | Square | $62.98 | $1.83 | $61.15 | 2026-03-29 21:10:38 |
| TXN-01008452 | Square | $39.21 | $1.14 | $38.07 | 2026-03-29 20:24:29 |
| TXN-01008534 | Square | $40.24 | $1.17 | $39.07 | 2026-03-29 19:51:16 |
| TXN-01007985 | Square | $64.44 | $1.87 | $62.57 | 2026-03-29 19:11:46 |
| TXN-01008418 | Square | $56.50 | $1.64 | $54.86 | 2026-03-29 18:57:25 |
| TXN-01008197 | Square | $73.69 | $2.14 | $71.55 | 2026-03-29 18:55:13 |
| TXN-01007839 | Square | $47.18 | $1.37 | $45.81 | 2026-03-29 18:48:47 |
| TXN-01007835 | Square | $60.42 | $1.75 | $58.67 | 2026-03-29 18:42:55 |
| TXN-01008634 | Square | $53.91 | $1.56 | $52.35 | 2026-03-29 18:30:28 |
| TXN-01008619 | Square | $63.41 | $1.84 | $61.57 | 2026-03-29 18:15:45 |
| TXN-01008201 | Square | $66.97 | $1.94 | $65.03 | 2026-03-29 18:01:08 |
| TXN-01008090 | Square | $44.54 | $1.29 | $43.25 | 2026-03-29 17:56:45 |
| TXN-01008318 | Square | $55.88 | $1.62 | $54.26 | 2026-03-29 17:34:58 |
| TXN-01008468 | Square | $54.19 | $1.57 | $52.62 | 2026-03-29 17:12:22 |