Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006958 | Toast | $28.00 | $0.73 | $27.27 | 2026-03-31 14:37:26 |
| TXN-01007454 | Toast | $54.34 | $1.41 | $52.93 | 2026-03-31 14:23:04 |
| TXN-01007199 | Toast | $69.88 | $1.82 | $68.06 | 2026-03-31 14:19:49 |
| TXN-01007068 | Toast | $49.35 | $1.28 | $48.07 | 2026-03-31 13:53:27 |
| TXN-01006826 | Toast | $54.07 | $1.41 | $52.66 | 2026-03-31 13:39:02 |
| TXN-01007090 | Toast | $55.07 | $1.43 | $53.64 | 2026-03-31 12:49:42 |
| TXN-01007385 | Toast | $28.53 | $0.74 | $27.79 | 2026-03-31 12:38:36 |
| TXN-01006865 | Toast | $36.88 | $0.96 | $35.92 | 2026-03-31 12:26:12 |
| TXN-01006840 | Toast | $40.28 | $1.05 | $39.23 | 2026-03-31 12:20:19 |
| TXN-01006943 | Toast | $35.50 | $0.92 | $34.58 | 2026-03-31 12:16:21 |
| TXN-01007028 | Toast | $58.78 | $1.53 | $57.25 | 2026-03-31 11:51:12 |
| TXN-01007336 | Toast | $46.25 | $1.20 | $45.05 | 2026-03-31 11:27:31 |
| TXN-01007807 | Toast | $48.05 | $1.25 | $46.80 | 2026-03-31 10:41:48 |
| TXN-01006639 | Toast | $40.72 | $1.06 | $39.66 | 2026-03-31 10:24:41 |
| TXN-01006949 | Toast | $77.98 | $2.03 | $75.95 | 2026-03-31 10:03:47 |
| TXN-01006829 | Toast | $41.88 | $1.09 | $40.79 | 2026-03-31 09:47:39 |
| TXN-01006869 | Toast | $58.61 | $1.52 | $57.09 | 2026-03-31 09:27:49 |
| TXN-01006992 | Toast | $66.27 | $1.72 | $64.55 | 2026-03-31 09:12:34 |
| TXN-01006654 | Toast | $46.06 | $1.20 | $44.86 | 2026-03-31 09:11:34 |
| TXN-01007107 | Toast | $53.07 | $1.38 | $51.69 | 2026-03-31 09:05:56 |
| TXN-01006986 | Toast | $54.13 | $1.41 | $52.72 | 2026-03-30 20:50:04 |
| TXN-01007656 | Toast | $39.55 | $1.03 | $38.52 | 2026-03-30 20:42:17 |
| TXN-01006776 | Toast | $64.45 | $1.68 | $62.77 | 2026-03-30 19:48:22 |
| TXN-01007678 | Toast | $65.01 | $1.69 | $63.32 | 2026-03-30 19:19:31 |
| TXN-01007295 | Toast | $40.12 | $1.04 | $39.08 | 2026-03-30 19:02:50 |