Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006092 | GrubHub | $36.93 | $11.08 | $25.85 | 2026-04-05 19:06:09 |
| TXN-01003426 | DoorDash | $52.65 | $15.79 | $36.86 | 2026-04-05 18:59:18 |
| TXN-01008517 | Square | $37.12 | $1.08 | $36.04 | 2026-04-05 18:59:06 |
| TXN-01005021 | UberEats | $55.75 | $16.72 | $39.03 | 2026-04-05 18:58:53 |
| TXN-01003432 | DoorDash | $48.80 | $14.64 | $34.16 | 2026-04-05 18:58:17 |
| TXN-01003316 | DoorDash | $63.55 | $19.06 | $44.49 | 2026-04-05 18:55:50 |
| TXN-01005047 | UberEats | $46.17 | $13.85 | $32.32 | 2026-04-05 18:54:12 |
| TXN-01008978 | Clover | $60.22 | $1.45 | $58.77 | 2026-04-05 18:51:06 |
| TXN-01004665 | UberEats | $64.95 | $19.48 | $45.47 | 2026-04-05 18:50:17 |
| TXN-01006649 | Toast | $35.95 | $0.93 | $35.02 | 2026-04-05 18:49:51 |
| TXN-01008863 | Clover | $34.27 | $0.82 | $33.45 | 2026-04-05 18:47:58 |
| TXN-01006564 | GrubHub | $34.04 | $10.21 | $23.83 | 2026-04-05 18:42:09 |
| TXN-01008855 | Clover | $47.28 | $1.13 | $46.15 | 2026-04-05 18:38:06 |
| TXN-01002605 | DoorDash | $64.57 | $19.37 | $45.20 | 2026-04-05 18:33:22 |
| TXN-01002836 | DoorDash | $84.47 | $25.34 | $59.13 | 2026-04-05 18:30:18 |
| TXN-01004626 | UberEats | $55.40 | $16.62 | $38.78 | 2026-04-05 18:27:17 |
| TXN-01002598 | DoorDash | $69.03 | $20.71 | $48.32 | 2026-04-05 18:25:06 |
| TXN-01007569 | Toast | $34.26 | $0.89 | $33.37 | 2026-04-05 18:24:08 |
| TXN-01006286 | GrubHub | $46.02 | $13.81 | $32.21 | 2026-04-05 18:21:19 |
| TXN-01008647 | Square | $59.51 | $1.73 | $57.78 | 2026-04-05 18:17:24 |
| TXN-01008042 | Square | $37.63 | $1.09 | $36.54 | 2026-04-05 18:15:29 |
| TXN-01007218 | Toast | $44.15 | $1.15 | $43.00 | 2026-04-05 18:14:38 |
| TXN-01008003 | Square | $58.96 | $1.71 | $57.25 | 2026-04-05 18:13:32 |
| TXN-01007195 | Toast | $70.50 | $1.83 | $68.67 | 2026-04-05 18:05:13 |
| TXN-01003755 | DoorDash | $43.18 | $12.95 | $30.23 | 2026-04-05 18:03:00 |