Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 545 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$28,597.73
Filtered tolls
$686.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008816 | Clover | $37.43 | $0.90 | $36.53 | 2026-03-22 13:03:41 |
| TXN-01009007 | Clover | $73.18 | $1.76 | $71.42 | 2026-03-22 12:46:53 |
| TXN-01009130 | Clover | $54.64 | $1.31 | $53.33 | 2026-03-22 12:04:48 |
| TXN-01009231 | Clover | $75.76 | $1.82 | $73.94 | 2026-03-22 11:58:08 |
| TXN-01008798 | Clover | $73.00 | $1.75 | $71.25 | 2026-03-22 11:39:17 |
| TXN-01009165 | Clover | $47.38 | $1.14 | $46.24 | 2026-03-22 10:46:40 |
| TXN-01009247 | Clover | $58.41 | $1.40 | $57.01 | 2026-03-22 08:16:17 |
| TXN-01009139 | Clover | $28.73 | $0.69 | $28.04 | 2026-03-22 07:02:30 |
| TXN-01009142 | Clover | $36.92 | $0.89 | $36.03 | 2026-03-21 20:57:37 |
| TXN-01008969 | Clover | $43.70 | $1.05 | $42.65 | 2026-03-21 20:00:08 |
| TXN-01008893 | Clover | $32.03 | $0.77 | $31.26 | 2026-03-21 18:37:11 |
| TXN-01009157 | Clover | $53.78 | $1.29 | $52.49 | 2026-03-21 18:34:17 |
| TXN-01009286 | Clover | $64.54 | $1.55 | $62.99 | 2026-03-21 18:30:59 |
| TXN-01009136 | Clover | $70.18 | $1.68 | $68.50 | 2026-03-21 18:22:43 |
| TXN-01009117 | Clover | $40.41 | $0.97 | $39.44 | 2026-03-21 17:43:25 |
| TXN-01008811 | Clover | $60.02 | $1.44 | $58.58 | 2026-03-21 17:39:41 |
| TXN-01009224 | Clover | $42.20 | $1.01 | $41.19 | 2026-03-21 16:23:53 |
| TXN-01008951 | Clover | $50.70 | $1.22 | $49.48 | 2026-03-21 15:28:58 |
| TXN-01009236 | Clover | $47.53 | $1.14 | $46.39 | 2026-03-21 14:40:50 |
| TXN-01008986 | Clover | $32.09 | $0.77 | $31.32 | 2026-03-21 12:17:09 |
| TXN-01009167 | Clover | $63.13 | $1.52 | $61.61 | 2026-03-21 12:05:58 |
| TXN-01009170 | Clover | $53.08 | $1.27 | $51.81 | 2026-03-21 11:09:18 |
| TXN-01009214 | Clover | $44.41 | $1.07 | $43.34 | 2026-03-20 21:58:39 |
| TXN-01009052 | Clover | $56.18 | $1.35 | $54.83 | 2026-03-20 21:23:42 |
| TXN-01008872 | Clover | $49.33 | $1.18 | $48.15 | 2026-03-20 20:19:03 |