Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003549 | DoorDash | $49.59 | $14.88 | $34.71 | 2026-04-02 19:25:29 |
| TXN-01002739 | DoorDash | $39.71 | $11.91 | $27.80 | 2026-04-02 19:19:59 |
| TXN-01004159 | DoorDash | $77.18 | $23.15 | $54.03 | 2026-04-02 19:18:49 |
| TXN-01003062 | DoorDash | $78.43 | $23.53 | $54.90 | 2026-04-02 19:10:20 |
| TXN-01003483 | DoorDash | $53.74 | $16.12 | $37.62 | 2026-04-02 19:09:26 |
| TXN-01003925 | DoorDash | $75.31 | $22.59 | $52.72 | 2026-04-02 19:04:10 |
| TXN-01002819 | DoorDash | $67.53 | $20.26 | $47.27 | 2026-04-02 18:49:38 |
| TXN-01002973 | DoorDash | $47.06 | $14.12 | $32.94 | 2026-04-02 18:39:42 |
| TXN-01003525 | DoorDash | $79.01 | $23.70 | $55.31 | 2026-04-02 18:39:07 |
| TXN-01003707 | DoorDash | $35.78 | $10.73 | $25.05 | 2026-04-02 18:37:26 |
| TXN-01004419 | DoorDash | $59.90 | $17.97 | $41.93 | 2026-04-02 18:23:28 |
| TXN-01003023 | DoorDash | $50.79 | $15.24 | $35.55 | 2026-04-02 18:18:13 |
| TXN-01003919 | DoorDash | $73.94 | $22.18 | $51.76 | 2026-04-02 18:17:11 |
| TXN-01003520 | DoorDash | $75.66 | $22.70 | $52.96 | 2026-04-02 18:15:04 |
| TXN-01003570 | DoorDash | $83.95 | $25.18 | $58.77 | 2026-04-02 17:58:14 |
| TXN-01002958 | DoorDash | $68.92 | $20.68 | $48.24 | 2026-04-02 17:45:23 |
| TXN-01004387 | DoorDash | $47.45 | $14.24 | $33.21 | 2026-04-02 17:25:40 |
| TXN-01003129 | DoorDash | $66.58 | $19.97 | $46.61 | 2026-04-02 17:21:55 |
| TXN-01003267 | DoorDash | $78.13 | $23.44 | $54.69 | 2026-04-02 17:19:30 |
| TXN-01002971 | DoorDash | $37.68 | $11.30 | $26.38 | 2026-04-02 16:41:49 |
| TXN-01003515 | DoorDash | $50.19 | $15.06 | $35.13 | 2026-04-02 15:50:27 |
| TXN-01003141 | DoorDash | $81.14 | $24.34 | $56.80 | 2026-04-02 15:16:06 |
| TXN-01002615 | DoorDash | $42.77 | $12.83 | $29.94 | 2026-04-02 15:02:17 |
| TXN-01004415 | DoorDash | $38.55 | $11.56 | $26.99 | 2026-04-02 15:02:13 |
| TXN-01002911 | DoorDash | $79.89 | $23.97 | $55.92 | 2026-04-02 14:35:49 |