Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006184 | GrubHub | $69.54 | $20.86 | $48.68 | 2026-03-26 14:33:29 |
| TXN-01006447 | GrubHub | $63.21 | $18.96 | $44.25 | 2026-03-26 14:24:34 |
| TXN-01005984 | GrubHub | $36.00 | $10.80 | $25.20 | 2026-03-26 14:20:38 |
| TXN-01006263 | GrubHub | $53.39 | $16.02 | $37.37 | 2026-03-26 12:54:42 |
| TXN-01006574 | GrubHub | $76.19 | $22.86 | $53.33 | 2026-03-26 12:35:28 |
| TXN-01005985 | GrubHub | $58.23 | $17.47 | $40.76 | 2026-03-26 12:33:59 |
| TXN-01006255 | GrubHub | $71.43 | $21.43 | $50.00 | 2026-03-26 12:08:07 |
| TXN-01006210 | GrubHub | $78.78 | $23.63 | $55.15 | 2026-03-26 11:42:11 |
| TXN-01006600 | GrubHub | $53.72 | $16.12 | $37.60 | 2026-03-26 11:27:27 |
| TXN-01006214 | GrubHub | $43.41 | $13.02 | $30.39 | 2026-03-26 11:14:41 |
| TXN-01006239 | GrubHub | $58.67 | $17.60 | $41.07 | 2026-03-26 11:06:21 |
| TXN-01006244 | GrubHub | $45.40 | $13.62 | $31.78 | 2026-03-26 08:50:06 |
| TXN-01006029 | GrubHub | $53.99 | $16.20 | $37.79 | 2026-03-25 23:01:32 |
| TXN-01006006 | GrubHub | $49.88 | $14.96 | $34.92 | 2026-03-25 22:18:04 |
| TXN-01005997 | GrubHub | $65.21 | $19.56 | $45.65 | 2026-03-25 21:14:16 |
| TXN-01006179 | GrubHub | $39.74 | $11.92 | $27.82 | 2026-03-25 20:14:36 |
| TXN-01006512 | GrubHub | $68.72 | $20.62 | $48.10 | 2026-03-25 19:59:27 |
| TXN-01006567 | GrubHub | $63.78 | $19.13 | $44.65 | 2026-03-25 19:17:13 |
| TXN-01006130 | GrubHub | $53.29 | $15.99 | $37.30 | 2026-03-25 19:13:45 |
| TXN-01006235 | GrubHub | $50.32 | $15.10 | $35.22 | 2026-03-25 17:44:44 |
| TXN-01006082 | GrubHub | $78.56 | $23.57 | $54.99 | 2026-03-25 17:02:53 |
| TXN-01006192 | GrubHub | $55.42 | $16.63 | $38.79 | 2026-03-25 14:40:06 |
| TXN-01006054 | GrubHub | $57.45 | $17.23 | $40.22 | 2026-03-25 14:23:39 |
| TXN-01006243 | GrubHub | $47.56 | $14.27 | $33.29 | 2026-03-25 13:47:27 |
| TXN-01006378 | GrubHub | $37.99 | $11.40 | $26.59 | 2026-03-25 13:29:18 |