Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007928 | Square | $48.33 | $1.40 | $46.93 | 2026-03-29 16:52:14 |
| TXN-01007910 | Square | $70.73 | $2.05 | $68.68 | 2026-03-29 16:21:08 |
| TXN-01008604 | Square | $76.50 | $2.22 | $74.28 | 2026-03-29 15:55:48 |
| TXN-01008026 | Square | $69.76 | $2.02 | $67.74 | 2026-03-29 15:41:32 |
| TXN-01008664 | Square | $32.39 | $0.94 | $31.45 | 2026-03-29 15:28:16 |
| TXN-01008609 | Square | $73.54 | $2.13 | $71.41 | 2026-03-29 15:20:49 |
| TXN-01007948 | Square | $41.23 | $1.20 | $40.03 | 2026-03-29 14:47:14 |
| TXN-01007864 | Square | $30.62 | $0.89 | $29.73 | 2026-03-29 14:44:12 |
| TXN-01008613 | Square | $31.43 | $0.91 | $30.52 | 2026-03-29 14:33:36 |
| TXN-01008073 | Square | $56.33 | $1.63 | $54.70 | 2026-03-29 14:27:01 |
| TXN-01008462 | Square | $33.93 | $0.98 | $32.95 | 2026-03-29 13:43:39 |
| TXN-01008603 | Square | $75.82 | $2.20 | $73.62 | 2026-03-29 12:23:50 |
| TXN-01008010 | Square | $35.70 | $1.04 | $34.66 | 2026-03-29 12:20:25 |
| TXN-01008520 | Square | $76.27 | $2.21 | $74.06 | 2026-03-29 11:47:13 |
| TXN-01008180 | Square | $66.08 | $1.92 | $64.16 | 2026-03-29 11:40:34 |
| TXN-01008404 | Square | $50.52 | $1.47 | $49.05 | 2026-03-29 11:19:46 |
| TXN-01008348 | Square | $39.50 | $1.15 | $38.35 | 2026-03-29 11:09:08 |
| TXN-01008287 | Square | $51.90 | $1.51 | $50.39 | 2026-03-29 10:59:30 |
| TXN-01008615 | Square | $45.51 | $1.32 | $44.19 | 2026-03-29 08:05:02 |
| TXN-01008657 | Square | $47.27 | $1.37 | $45.90 | 2026-03-29 07:56:22 |
| TXN-01008137 | Square | $69.45 | $2.01 | $67.44 | 2026-03-28 23:29:04 |
| TXN-01008450 | Square | $43.59 | $1.26 | $42.33 | 2026-03-28 22:42:38 |
| TXN-01008075 | Square | $75.76 | $2.20 | $73.56 | 2026-03-28 22:09:31 |
| TXN-01008428 | Square | $46.81 | $1.36 | $45.45 | 2026-03-28 21:06:05 |
| TXN-01008127 | Square | $55.33 | $1.60 | $53.73 | 2026-03-28 19:45:11 |