Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004846 | UberEats | $45.04 | $13.51 | $31.53 | 2026-04-01 18:07:17 |
| TXN-01005851 | UberEats | $49.42 | $14.83 | $34.59 | 2026-04-01 18:04:50 |
| TXN-01004597 | UberEats | $79.63 | $23.89 | $55.74 | 2026-04-01 18:03:19 |
| TXN-01005287 | UberEats | $38.42 | $11.53 | $26.89 | 2026-04-01 17:37:20 |
| TXN-01005583 | UberEats | $48.20 | $14.46 | $33.74 | 2026-04-01 17:27:03 |
| TXN-01005238 | UberEats | $81.85 | $24.55 | $57.30 | 2026-04-01 17:19:58 |
| TXN-01005366 | UberEats | $71.70 | $21.51 | $50.19 | 2026-04-01 16:52:49 |
| TXN-01004497 | UberEats | $57.90 | $17.37 | $40.53 | 2026-04-01 16:38:36 |
| TXN-01005711 | UberEats | $38.10 | $11.43 | $26.67 | 2026-04-01 16:21:02 |
| TXN-01005721 | UberEats | $65.13 | $19.54 | $45.59 | 2026-04-01 15:32:41 |
| TXN-01005726 | UberEats | $77.64 | $23.29 | $54.35 | 2026-04-01 15:25:01 |
| TXN-01005590 | UberEats | $85.46 | $25.64 | $59.82 | 2026-04-01 14:55:01 |
| TXN-01004874 | UberEats | $81.43 | $24.43 | $57.00 | 2026-04-01 14:51:40 |
| TXN-01004896 | UberEats | $78.27 | $23.48 | $54.79 | 2026-04-01 14:12:20 |
| TXN-01005524 | UberEats | $47.22 | $14.17 | $33.05 | 2026-04-01 14:09:02 |
| TXN-01005470 | UberEats | $79.62 | $23.89 | $55.73 | 2026-04-01 13:59:09 |
| TXN-01005298 | UberEats | $74.48 | $22.34 | $52.14 | 2026-04-01 13:53:52 |
| TXN-01005643 | UberEats | $61.22 | $18.37 | $42.85 | 2026-04-01 13:27:45 |
| TXN-01004911 | UberEats | $36.05 | $10.81 | $25.24 | 2026-04-01 13:25:42 |
| TXN-01005446 | UberEats | $64.61 | $19.38 | $45.23 | 2026-04-01 13:22:16 |
| TXN-01004850 | UberEats | $38.44 | $11.53 | $26.91 | 2026-04-01 13:19:13 |
| TXN-01004704 | UberEats | $50.07 | $15.02 | $35.05 | 2026-04-01 13:02:31 |
| TXN-01005501 | UberEats | $66.97 | $20.09 | $46.88 | 2026-04-01 12:50:10 |
| TXN-01005314 | UberEats | $52.10 | $15.63 | $36.47 | 2026-04-01 12:35:41 |
| TXN-01004930 | UberEats | $64.46 | $19.34 | $45.12 | 2026-04-01 12:28:41 |