Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004646 | UberEats | $82.78 | $24.83 | $57.95 | 2026-04-05 17:59:08 |
| TXN-01004133 | DoorDash | $53.14 | $15.94 | $37.20 | 2026-04-05 17:52:55 |
| TXN-01006929 | Toast | $55.71 | $1.45 | $54.26 | 2026-04-05 17:52:31 |
| TXN-01006032 | GrubHub | $42.60 | $12.78 | $29.82 | 2026-04-05 17:51:59 |
| TXN-01009087 | Clover | $47.27 | $1.13 | $46.14 | 2026-04-05 17:50:24 |
| TXN-01004797 | UberEats | $51.27 | $15.38 | $35.89 | 2026-04-05 17:39:34 |
| TXN-01004487 | UberEats | $66.50 | $19.95 | $46.55 | 2026-04-05 17:26:44 |
| TXN-01003620 | DoorDash | $68.34 | $20.50 | $47.84 | 2026-04-05 17:19:23 |
| TXN-01004117 | DoorDash | $81.33 | $24.40 | $56.93 | 2026-04-05 17:13:25 |
| TXN-01002981 | DoorDash | $60.64 | $18.19 | $42.45 | 2026-04-05 17:13:10 |
| TXN-01006562 | GrubHub | $46.34 | $13.90 | $32.44 | 2026-04-05 17:10:46 |
| TXN-01002761 | DoorDash | $51.31 | $15.39 | $35.92 | 2026-04-05 17:08:51 |
| TXN-01003816 | DoorDash | $83.00 | $24.90 | $58.10 | 2026-04-05 17:06:18 |
| TXN-01002536 | DoorDash | $62.26 | $18.68 | $43.58 | 2026-04-05 17:04:46 |
| TXN-01006284 | GrubHub | $83.91 | $25.17 | $58.74 | 2026-04-05 17:02:15 |
| TXN-01004616 | UberEats | $71.03 | $21.31 | $49.72 | 2026-04-05 16:59:20 |
| TXN-01008183 | Square | $60.28 | $1.75 | $58.53 | 2026-04-05 16:59:00 |
| TXN-01005022 | UberEats | $46.08 | $13.82 | $32.26 | 2026-04-05 16:46:49 |
| TXN-01005154 | UberEats | $32.23 | $9.67 | $22.56 | 2026-04-05 16:35:12 |
| TXN-01008614 | Square | $75.78 | $2.20 | $73.58 | 2026-04-05 16:32:34 |
| TXN-01008040 | Square | $48.31 | $1.40 | $46.91 | 2026-04-05 16:31:18 |
| TXN-01006267 | GrubHub | $54.27 | $16.28 | $37.99 | 2026-04-05 16:13:21 |
| TXN-01004154 | DoorDash | $56.65 | $16.99 | $39.66 | 2026-04-05 16:09:34 |
| TXN-01007260 | Toast | $55.14 | $1.43 | $53.71 | 2026-04-05 16:02:37 |
| TXN-01002629 | DoorDash | $51.97 | $15.59 | $36.38 | 2026-04-05 16:00:59 |