Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 545 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$28,597.73
Filtered tolls
$686.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009189 | Clover | $49.65 | $1.19 | $48.46 | 2026-03-20 19:30:25 |
| TXN-01009131 | Clover | $32.30 | $0.78 | $31.52 | 2026-03-20 18:59:27 |
| TXN-01008965 | Clover | $39.92 | $0.96 | $38.96 | 2026-03-20 18:02:23 |
| TXN-01008804 | Clover | $44.23 | $1.06 | $43.17 | 2026-03-20 17:17:14 |
| TXN-01008900 | Clover | $45.33 | $1.09 | $44.24 | 2026-03-20 15:45:26 |
| TXN-01009256 | Clover | $36.99 | $0.89 | $36.10 | 2026-03-20 14:06:21 |
| TXN-01009297 | Clover | $56.44 | $1.35 | $55.09 | 2026-03-20 13:52:36 |
| TXN-01009291 | Clover | $42.35 | $1.02 | $41.33 | 2026-03-20 13:50:48 |
| TXN-01009161 | Clover | $41.62 | $1.00 | $40.62 | 2026-03-20 11:17:50 |
| TXN-01009010 | Clover | $44.53 | $1.07 | $43.46 | 2026-03-20 11:05:56 |
| TXN-01008942 | Clover | $42.71 | $1.03 | $41.68 | 2026-03-20 07:00:40 |
| TXN-01009089 | Clover | $52.84 | $1.27 | $51.57 | 2026-03-19 20:30:15 |
| TXN-01009324 | Clover | $62.11 | $1.49 | $60.62 | 2026-03-19 20:01:33 |
| TXN-01009182 | Clover | $52.15 | $1.25 | $50.90 | 2026-03-19 19:42:17 |
| TXN-01008791 | Clover | $70.20 | $1.68 | $68.52 | 2026-03-19 19:41:41 |
| TXN-01009043 | Clover | $46.21 | $1.11 | $45.10 | 2026-03-19 19:31:29 |
| TXN-01009305 | Clover | $57.39 | $1.38 | $56.01 | 2026-03-19 19:12:29 |
| TXN-01009048 | Clover | $40.66 | $0.98 | $39.68 | 2026-03-19 18:38:27 |
| TXN-01008983 | Clover | $62.40 | $1.50 | $60.90 | 2026-03-19 18:34:44 |
| TXN-01009197 | Clover | $62.99 | $1.51 | $61.48 | 2026-03-19 18:26:56 |
| TXN-01008836 | Clover | $49.74 | $1.19 | $48.55 | 2026-03-19 18:00:08 |
| TXN-01009029 | Clover | $45.37 | $1.09 | $44.28 | 2026-03-19 17:52:22 |
| TXN-01008892 | Clover | $58.71 | $1.41 | $57.30 | 2026-03-19 17:04:52 |
| TXN-01009113 | Clover | $52.68 | $1.26 | $51.42 | 2026-03-19 16:50:31 |
| TXN-01009181 | Clover | $74.15 | $1.78 | $72.37 | 2026-03-19 14:59:50 |