Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003407 | DoorDash | $58.51 | $17.55 | $40.96 | 2026-04-02 14:22:03 |
| TXN-01004425 | DoorDash | $48.29 | $14.49 | $33.80 | 2026-04-02 14:07:45 |
| TXN-01004118 | DoorDash | $51.92 | $15.58 | $36.34 | 2026-04-02 13:56:03 |
| TXN-01002632 | DoorDash | $65.04 | $19.51 | $45.53 | 2026-04-02 13:44:10 |
| TXN-01003200 | DoorDash | $49.45 | $14.84 | $34.61 | 2026-04-02 13:35:35 |
| TXN-01003957 | DoorDash | $34.48 | $10.34 | $24.14 | 2026-04-02 13:34:06 |
| TXN-01004385 | DoorDash | $79.20 | $23.76 | $55.44 | 2026-04-02 13:33:06 |
| TXN-01003042 | DoorDash | $73.25 | $21.97 | $51.28 | 2026-04-02 13:25:10 |
| TXN-01003088 | DoorDash | $61.10 | $18.33 | $42.77 | 2026-04-02 12:51:03 |
| TXN-01003659 | DoorDash | $84.58 | $25.37 | $59.21 | 2026-04-02 12:44:25 |
| TXN-01002661 | DoorDash | $43.23 | $12.97 | $30.26 | 2026-04-02 12:40:18 |
| TXN-01002781 | DoorDash | $73.67 | $22.10 | $51.57 | 2026-04-02 12:38:55 |
| TXN-01002755 | DoorDash | $60.53 | $18.16 | $42.37 | 2026-04-02 12:37:01 |
| TXN-01003201 | DoorDash | $71.81 | $21.54 | $50.27 | 2026-04-02 12:32:28 |
| TXN-01003579 | DoorDash | $62.32 | $18.70 | $43.62 | 2026-04-02 12:20:31 |
| TXN-01003799 | DoorDash | $51.88 | $15.56 | $36.32 | 2026-04-02 12:15:29 |
| TXN-01004386 | DoorDash | $40.22 | $12.07 | $28.15 | 2026-04-02 12:06:05 |
| TXN-01002534 | DoorDash | $60.90 | $18.27 | $42.63 | 2026-04-02 11:44:27 |
| TXN-01003339 | DoorDash | $46.31 | $13.89 | $32.42 | 2026-04-02 11:35:49 |
| TXN-01003128 | DoorDash | $85.25 | $25.57 | $59.68 | 2026-04-02 11:29:32 |
| TXN-01002730 | DoorDash | $52.88 | $15.86 | $37.02 | 2026-04-02 11:26:52 |
| TXN-01002996 | DoorDash | $72.43 | $21.73 | $50.70 | 2026-04-02 11:23:01 |
| TXN-01002587 | DoorDash | $80.89 | $24.27 | $56.62 | 2026-04-02 11:19:00 |
| TXN-01003159 | DoorDash | $73.90 | $22.17 | $51.73 | 2026-04-02 11:12:22 |
| TXN-01003190 | DoorDash | $73.28 | $21.98 | $51.30 | 2026-04-02 11:10:39 |