Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006422 | GrubHub | $58.27 | $17.48 | $40.79 | 2026-03-25 13:09:04 |
| TXN-01006472 | GrubHub | $83.91 | $25.17 | $58.74 | 2026-03-25 12:48:13 |
| TXN-01006335 | GrubHub | $71.13 | $21.34 | $49.79 | 2026-03-25 12:38:51 |
| TXN-01006161 | GrubHub | $84.30 | $25.29 | $59.01 | 2026-03-25 12:26:31 |
| TXN-01006505 | GrubHub | $33.71 | $10.11 | $23.60 | 2026-03-25 12:12:16 |
| TXN-01006013 | GrubHub | $79.56 | $23.87 | $55.69 | 2026-03-25 12:00:54 |
| TXN-01006245 | GrubHub | $53.28 | $15.98 | $37.30 | 2026-03-25 11:36:30 |
| TXN-01006331 | GrubHub | $44.49 | $13.35 | $31.14 | 2026-03-25 11:11:35 |
| TXN-01006506 | GrubHub | $51.31 | $15.39 | $35.92 | 2026-03-25 10:22:27 |
| TXN-01006047 | GrubHub | $65.86 | $19.76 | $46.10 | 2026-03-25 09:42:27 |
| TXN-01006313 | GrubHub | $46.99 | $14.10 | $32.89 | 2026-03-24 20:22:27 |
| TXN-01006601 | GrubHub | $55.51 | $16.65 | $38.86 | 2026-03-24 19:32:00 |
| TXN-01006486 | GrubHub | $34.82 | $10.45 | $24.37 | 2026-03-24 18:36:40 |
| TXN-01006596 | GrubHub | $38.91 | $11.67 | $27.24 | 2026-03-24 16:13:26 |
| TXN-01006110 | GrubHub | $66.70 | $20.01 | $46.69 | 2026-03-24 15:38:43 |
| TXN-01006325 | GrubHub | $74.41 | $22.32 | $52.09 | 2026-03-24 14:51:06 |
| TXN-01005989 | GrubHub | $81.18 | $24.35 | $56.83 | 2026-03-24 14:37:47 |
| TXN-01006201 | GrubHub | $42.12 | $12.64 | $29.48 | 2026-03-24 14:21:41 |
| TXN-01006519 | GrubHub | $38.94 | $11.68 | $27.26 | 2026-03-24 13:19:27 |
| TXN-01006424 | GrubHub | $47.45 | $14.24 | $33.21 | 2026-03-24 13:14:58 |
| TXN-01006051 | GrubHub | $39.70 | $11.91 | $27.79 | 2026-03-24 12:53:55 |
| TXN-01006333 | GrubHub | $78.64 | $23.59 | $55.05 | 2026-03-24 12:38:37 |
| TXN-01006343 | GrubHub | $72.89 | $21.87 | $51.02 | 2026-03-24 12:08:59 |
| TXN-01006474 | GrubHub | $82.96 | $24.89 | $58.07 | 2026-03-24 11:44:34 |
| TXN-01006208 | GrubHub | $77.70 | $23.31 | $54.39 | 2026-03-24 11:08:54 |