Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008109 | Square | $42.42 | $1.23 | $41.19 | 2026-03-28 18:40:54 |
| TXN-01008132 | Square | $32.33 | $0.94 | $31.39 | 2026-03-28 18:35:53 |
| TXN-01007930 | Square | $65.84 | $1.91 | $63.93 | 2026-03-28 18:30:15 |
| TXN-01008610 | Square | $35.93 | $1.04 | $34.89 | 2026-03-28 18:29:37 |
| TXN-01008417 | Square | $66.96 | $1.94 | $65.02 | 2026-03-28 17:53:27 |
| TXN-01008631 | Square | $40.88 | $1.19 | $39.69 | 2026-03-28 17:49:43 |
| TXN-01008185 | Square | $68.05 | $1.97 | $66.08 | 2026-03-28 17:48:59 |
| TXN-01008504 | Square | $29.06 | $0.84 | $28.22 | 2026-03-28 15:02:30 |
| TXN-01007945 | Square | $47.99 | $1.39 | $46.60 | 2026-03-28 14:33:25 |
| TXN-01008327 | Square | $54.22 | $1.57 | $52.65 | 2026-03-28 14:30:18 |
| TXN-01008322 | Square | $74.50 | $2.16 | $72.34 | 2026-03-28 14:27:11 |
| TXN-01008204 | Square | $29.84 | $0.87 | $28.97 | 2026-03-28 14:19:31 |
| TXN-01007929 | Square | $41.30 | $1.20 | $40.10 | 2026-03-28 13:55:48 |
| TXN-01008641 | Square | $75.08 | $2.18 | $72.90 | 2026-03-28 13:50:37 |
| TXN-01007982 | Square | $34.78 | $1.01 | $33.77 | 2026-03-28 13:39:56 |
| TXN-01008737 | Square | $63.87 | $1.85 | $62.02 | 2026-03-28 12:55:22 |
| TXN-01007836 | Square | $74.85 | $2.17 | $72.68 | 2026-03-28 12:38:27 |
| TXN-01008087 | Square | $68.81 | $2.00 | $66.81 | 2026-03-28 12:17:12 |
| TXN-01008670 | Square | $55.17 | $1.60 | $53.57 | 2026-03-28 12:12:58 |
| TXN-01007840 | Square | $40.90 | $1.19 | $39.71 | 2026-03-28 11:18:05 |
| TXN-01008395 | Square | $63.85 | $1.85 | $62.00 | 2026-03-28 10:33:33 |
| TXN-01008335 | Square | $48.65 | $1.41 | $47.24 | 2026-03-28 09:25:23 |
| TXN-01007942 | Square | $77.15 | $2.24 | $74.91 | 2026-03-28 09:06:06 |
| TXN-01008587 | Square | $72.64 | $2.11 | $70.53 | 2026-03-27 22:35:53 |
| TXN-01008161 | Square | $40.08 | $1.16 | $38.92 | 2026-03-27 20:48:02 |