Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007022 | Toast | $67.98 | $1.77 | $66.21 | 2026-03-30 10:00:00 |
| TXN-01007410 | Toast | $59.70 | $1.55 | $58.15 | 2026-03-30 09:09:09 |
| TXN-01007222 | Toast | $44.81 | $1.17 | $43.64 | 2026-03-29 23:45:38 |
| TXN-01007589 | Toast | $66.21 | $1.72 | $64.49 | 2026-03-29 21:58:45 |
| TXN-01006711 | Toast | $33.73 | $0.88 | $32.85 | 2026-03-29 21:38:08 |
| TXN-01007445 | Toast | $33.61 | $0.87 | $32.74 | 2026-03-29 21:18:28 |
| TXN-01007158 | Toast | $61.89 | $1.61 | $60.28 | 2026-03-29 19:48:06 |
| TXN-01007831 | Toast | $51.68 | $1.34 | $50.34 | 2026-03-29 19:40:14 |
| TXN-01007234 | Toast | $42.90 | $1.12 | $41.78 | 2026-03-29 19:40:05 |
| TXN-01007563 | Toast | $71.29 | $1.85 | $69.44 | 2026-03-29 19:35:29 |
| TXN-01006636 | Toast | $73.06 | $1.90 | $71.16 | 2026-03-29 19:31:16 |
| TXN-01007518 | Toast | $33.00 | $0.86 | $32.14 | 2026-03-29 19:29:33 |
| TXN-01007074 | Toast | $72.86 | $1.89 | $70.97 | 2026-03-29 19:21:38 |
| TXN-01007618 | Toast | $57.69 | $1.50 | $56.19 | 2026-03-29 19:03:49 |
| TXN-01006738 | Toast | $65.01 | $1.69 | $63.32 | 2026-03-29 18:56:48 |
| TXN-01006741 | Toast | $56.27 | $1.46 | $54.81 | 2026-03-29 18:41:44 |
| TXN-01007429 | Toast | $68.43 | $1.78 | $66.65 | 2026-03-29 18:38:28 |
| TXN-01007059 | Toast | $39.05 | $1.02 | $38.03 | 2026-03-29 18:31:00 |
| TXN-01007118 | Toast | $35.66 | $0.93 | $34.73 | 2026-03-29 18:19:06 |
| TXN-01006708 | Toast | $72.33 | $1.88 | $70.45 | 2026-03-29 18:10:42 |
| TXN-01006804 | Toast | $37.43 | $0.97 | $36.46 | 2026-03-29 18:07:24 |
| TXN-01007650 | Toast | $44.60 | $1.16 | $43.44 | 2026-03-29 18:01:23 |
| TXN-01006660 | Toast | $74.10 | $1.93 | $72.17 | 2026-03-29 17:43:00 |
| TXN-01007441 | Toast | $59.39 | $1.54 | $57.85 | 2026-03-29 17:21:25 |
| TXN-01007503 | Toast | $66.11 | $1.72 | $64.39 | 2026-03-29 17:00:24 |