Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008500 | Square | $75.58 | $2.19 | $73.39 | 2026-04-05 15:52:50 |
| TXN-01007641 | Toast | $33.53 | $0.87 | $32.66 | 2026-04-05 15:45:33 |
| TXN-01004548 | UberEats | $56.42 | $16.93 | $39.49 | 2026-04-05 15:42:30 |
| TXN-01004477 | UberEats | $54.90 | $16.47 | $38.43 | 2026-04-05 15:29:46 |
| TXN-01005043 | UberEats | $41.61 | $12.48 | $29.13 | 2026-04-05 15:24:47 |
| TXN-01004345 | DoorDash | $71.71 | $21.51 | $50.20 | 2026-04-05 15:10:51 |
| TXN-01004929 | UberEats | $55.05 | $16.51 | $38.54 | 2026-04-05 15:05:51 |
| TXN-01003398 | DoorDash | $62.97 | $18.89 | $44.08 | 2026-04-05 14:54:56 |
| TXN-01003691 | DoorDash | $58.52 | $17.56 | $40.96 | 2026-04-05 14:54:10 |
| TXN-01004033 | DoorDash | $84.96 | $25.49 | $59.47 | 2026-04-05 14:53:38 |
| TXN-01002532 | DoorDash | $37.15 | $11.14 | $26.01 | 2026-04-05 14:48:19 |
| TXN-01009081 | Clover | $59.94 | $1.44 | $58.50 | 2026-04-05 14:46:50 |
| TXN-01003915 | DoorDash | $54.47 | $16.34 | $38.13 | 2026-04-05 14:46:10 |
| TXN-01008672 | Square | $74.46 | $2.16 | $72.30 | 2026-04-05 14:45:13 |
| TXN-01004084 | DoorDash | $33.31 | $9.99 | $23.32 | 2026-04-05 14:45:08 |
| TXN-01008000 | Square | $62.60 | $1.82 | $60.78 | 2026-04-05 14:34:26 |
| TXN-01007278 | Toast | $71.12 | $1.85 | $69.27 | 2026-04-05 14:29:28 |
| TXN-01006282 | GrubHub | $62.31 | $18.69 | $43.62 | 2026-04-05 14:26:59 |
| TXN-01008708 | Square | $68.88 | $2.00 | $66.88 | 2026-04-05 14:18:12 |
| TXN-01004496 | UberEats | $65.11 | $19.53 | $45.58 | 2026-04-05 14:16:25 |
| TXN-01007789 | Toast | $55.07 | $1.43 | $53.64 | 2026-04-05 14:10:57 |
| TXN-01002539 | DoorDash | $32.96 | $9.89 | $23.07 | 2026-04-05 14:09:31 |
| TXN-01005374 | UberEats | $32.98 | $9.89 | $23.09 | 2026-04-05 13:56:13 |
| TXN-01007975 | Square | $70.66 | $2.05 | $68.61 | 2026-04-05 13:51:59 |
| TXN-01005872 | UberEats | $37.05 | $11.11 | $25.94 | 2026-04-05 13:44:27 |