Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 545 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$28,597.73
Filtered tolls
$686.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008800 | Clover | $63.09 | $1.51 | $61.58 | 2026-03-19 14:22:26 |
| TXN-01008813 | Clover | $57.31 | $1.38 | $55.93 | 2026-03-19 14:20:13 |
| TXN-01009146 | Clover | $33.89 | $0.81 | $33.08 | 2026-03-19 13:30:11 |
| TXN-01008880 | Clover | $76.73 | $1.84 | $74.89 | 2026-03-19 12:27:22 |
| TXN-01009190 | Clover | $30.34 | $0.73 | $29.61 | 2026-03-19 11:32:42 |
| TXN-01009072 | Clover | $44.82 | $1.08 | $43.74 | 2026-03-19 11:10:35 |
| TXN-01009193 | Clover | $31.53 | $0.76 | $30.77 | 2026-03-19 10:36:39 |
| TXN-01009026 | Clover | $60.06 | $1.44 | $58.62 | 2026-03-19 10:06:17 |
| TXN-01008797 | Clover | $44.52 | $1.07 | $43.45 | 2026-03-19 09:37:09 |
| TXN-01008792 | Clover | $30.77 | $0.74 | $30.03 | 2026-03-18 21:44:42 |
| TXN-01008923 | Clover | $50.06 | $1.20 | $48.86 | 2026-03-18 21:27:15 |
| TXN-01009192 | Clover | $49.79 | $1.19 | $48.60 | 2026-03-18 20:59:11 |
| TXN-01009061 | Clover | $64.30 | $1.54 | $62.76 | 2026-03-18 20:19:38 |
| TXN-01009031 | Clover | $74.65 | $1.79 | $72.86 | 2026-03-18 20:10:32 |
| TXN-01008789 | Clover | $53.53 | $1.28 | $52.25 | 2026-03-18 20:00:50 |
| TXN-01009105 | Clover | $31.77 | $0.76 | $31.01 | 2026-03-18 19:58:49 |
| TXN-01009191 | Clover | $64.87 | $1.56 | $63.31 | 2026-03-18 19:08:37 |
| TXN-01009156 | Clover | $59.84 | $1.44 | $58.40 | 2026-03-18 18:08:37 |
| TXN-01008815 | Clover | $33.04 | $0.79 | $32.25 | 2026-03-18 18:02:54 |
| TXN-01009184 | Clover | $28.35 | $0.68 | $27.67 | 2026-03-18 14:37:53 |
| TXN-01009148 | Clover | $55.63 | $1.34 | $54.29 | 2026-03-18 14:32:55 |
| TXN-01008866 | Clover | $77.75 | $1.87 | $75.88 | 2026-03-18 12:53:48 |
| TXN-01009293 | Clover | $66.56 | $1.60 | $64.96 | 2026-03-18 12:26:47 |
| TXN-01009287 | Clover | $50.30 | $1.21 | $49.09 | 2026-03-18 12:23:35 |
| TXN-01009032 | Clover | $53.89 | $1.29 | $52.60 | 2026-03-18 08:51:31 |