Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007791 | Toast | $35.94 | $0.93 | $35.01 | 2026-03-29 16:44:47 |
| TXN-01007666 | Toast | $28.21 | $0.73 | $27.48 | 2026-03-29 16:18:50 |
| TXN-01006756 | Toast | $62.40 | $1.62 | $60.78 | 2026-03-29 15:26:48 |
| TXN-01007127 | Toast | $54.85 | $1.43 | $53.42 | 2026-03-29 15:21:55 |
| TXN-01006673 | Toast | $37.16 | $0.97 | $36.19 | 2026-03-29 13:44:03 |
| TXN-01007486 | Toast | $45.97 | $1.20 | $44.77 | 2026-03-29 13:36:47 |
| TXN-01007721 | Toast | $73.03 | $1.90 | $71.13 | 2026-03-29 12:51:19 |
| TXN-01007562 | Toast | $70.89 | $1.84 | $69.05 | 2026-03-29 12:39:09 |
| TXN-01006966 | Toast | $69.91 | $1.82 | $68.09 | 2026-03-29 12:34:27 |
| TXN-01007632 | Toast | $31.22 | $0.81 | $30.41 | 2026-03-29 12:25:59 |
| TXN-01007605 | Toast | $64.71 | $1.68 | $63.03 | 2026-03-29 12:21:08 |
| TXN-01006835 | Toast | $34.05 | $0.89 | $33.16 | 2026-03-29 12:18:00 |
| TXN-01006931 | Toast | $58.66 | $1.53 | $57.13 | 2026-03-29 12:15:18 |
| TXN-01006792 | Toast | $58.99 | $1.53 | $57.46 | 2026-03-29 11:57:00 |
| TXN-01006768 | Toast | $36.71 | $0.95 | $35.76 | 2026-03-29 11:11:18 |
| TXN-01006781 | Toast | $65.14 | $1.69 | $63.45 | 2026-03-29 11:06:05 |
| TXN-01007018 | Toast | $34.30 | $0.89 | $33.41 | 2026-03-29 10:51:31 |
| TXN-01007138 | Toast | $45.13 | $1.17 | $43.96 | 2026-03-28 21:40:31 |
| TXN-01007344 | Toast | $54.78 | $1.42 | $53.36 | 2026-03-28 20:58:20 |
| TXN-01007106 | Toast | $50.22 | $1.31 | $48.91 | 2026-03-28 20:09:51 |
| TXN-01007253 | Toast | $75.09 | $1.95 | $73.14 | 2026-03-28 19:59:37 |
| TXN-01006959 | Toast | $47.99 | $1.25 | $46.74 | 2026-03-28 19:53:24 |
| TXN-01007148 | Toast | $65.08 | $1.69 | $63.39 | 2026-03-28 19:40:19 |
| TXN-01007109 | Toast | $70.49 | $1.83 | $68.66 | 2026-03-28 19:13:35 |
| TXN-01006748 | Toast | $29.38 | $0.76 | $28.62 | 2026-03-28 18:53:38 |