Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004946 | UberEats | $42.99 | $12.90 | $30.09 | 2026-04-05 13:44:02 |
| TXN-01003680 | DoorDash | $63.67 | $19.10 | $44.57 | 2026-04-05 13:43:31 |
| TXN-01009008 | Clover | $35.73 | $0.86 | $34.87 | 2026-04-05 13:43:30 |
| TXN-01009123 | Clover | $33.30 | $0.80 | $32.50 | 2026-04-05 13:42:12 |
| TXN-01009062 | Clover | $62.93 | $1.51 | $61.42 | 2026-04-05 13:39:22 |
| TXN-01009166 | Clover | $69.30 | $1.66 | $67.64 | 2026-04-05 13:32:58 |
| TXN-01009134 | Clover | $54.90 | $1.32 | $53.58 | 2026-04-05 13:29:30 |
| TXN-01003735 | DoorDash | $48.98 | $14.69 | $34.29 | 2026-04-05 13:15:36 |
| TXN-01006237 | GrubHub | $63.11 | $18.93 | $44.18 | 2026-04-05 13:15:09 |
| TXN-01002785 | DoorDash | $80.29 | $24.09 | $56.20 | 2026-04-05 13:12:21 |
| TXN-01003501 | DoorDash | $62.58 | $18.77 | $43.81 | 2026-04-05 13:05:56 |
| TXN-01004136 | DoorDash | $43.92 | $13.18 | $30.74 | 2026-04-05 13:03:52 |
| TXN-01004779 | UberEats | $47.00 | $14.10 | $32.90 | 2026-04-05 13:03:42 |
| TXN-01007416 | Toast | $76.86 | $2.00 | $74.86 | 2026-04-05 13:01:22 |
| TXN-01003036 | DoorDash | $84.23 | $25.27 | $58.96 | 2026-04-05 12:59:57 |
| TXN-01005224 | UberEats | $33.11 | $9.93 | $23.18 | 2026-04-05 12:59:43 |
| TXN-01005108 | UberEats | $61.99 | $18.60 | $43.39 | 2026-04-05 12:55:32 |
| TXN-01002531 | DoorDash | $43.68 | $13.10 | $30.58 | 2026-04-05 12:53:03 |
| TXN-01008995 | Clover | $52.14 | $1.25 | $50.89 | 2026-04-05 12:51:51 |
| TXN-01003434 | DoorDash | $47.11 | $14.13 | $32.98 | 2026-04-05 12:49:31 |
| TXN-01002710 | DoorDash | $80.44 | $24.13 | $56.31 | 2026-04-05 12:48:54 |
| TXN-01007690 | Toast | $58.46 | $1.52 | $56.94 | 2026-04-05 12:44:21 |
| TXN-01005566 | UberEats | $85.63 | $25.69 | $59.94 | 2026-04-05 12:43:25 |
| TXN-01006831 | Toast | $59.80 | $1.55 | $58.25 | 2026-04-05 12:41:48 |
| TXN-01003775 | DoorDash | $70.52 | $21.16 | $49.36 | 2026-04-05 12:38:56 |