Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 545 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$28,597.73
Filtered tolls
$686.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008974 | Clover | $43.98 | $1.06 | $42.92 | 2026-03-17 21:54:02 |
| TXN-01008856 | Clover | $73.66 | $1.77 | $71.89 | 2026-03-17 21:44:40 |
| TXN-01009164 | Clover | $52.41 | $1.26 | $51.15 | 2026-03-17 20:18:12 |
| TXN-01009180 | Clover | $62.80 | $1.51 | $61.29 | 2026-03-17 18:32:16 |
| TXN-01008939 | Clover | $37.39 | $0.90 | $36.49 | 2026-03-17 18:16:13 |
| TXN-01008961 | Clover | $48.14 | $1.16 | $46.98 | 2026-03-17 18:02:15 |
| TXN-01009314 | Clover | $75.21 | $1.81 | $73.40 | 2026-03-17 17:57:08 |
| TXN-01008898 | Clover | $66.72 | $1.60 | $65.12 | 2026-03-17 17:42:36 |
| TXN-01008795 | Clover | $43.06 | $1.03 | $42.03 | 2026-03-17 17:13:22 |
| TXN-01008985 | Clover | $75.63 | $1.82 | $73.81 | 2026-03-17 16:26:30 |
| TXN-01009000 | Clover | $56.68 | $1.36 | $55.32 | 2026-03-17 15:18:54 |
| TXN-01009320 | Clover | $35.79 | $0.86 | $34.93 | 2026-03-17 14:25:24 |
| TXN-01009186 | Clover | $68.94 | $1.65 | $67.29 | 2026-03-17 13:41:25 |
| TXN-01008940 | Clover | $64.21 | $1.54 | $62.67 | 2026-03-17 13:06:02 |
| TXN-01009150 | Clover | $35.09 | $0.84 | $34.25 | 2026-03-17 12:49:24 |
| TXN-01008824 | Clover | $40.31 | $0.97 | $39.34 | 2026-03-17 12:24:24 |
| TXN-01009238 | Clover | $54.10 | $1.30 | $52.80 | 2026-03-17 12:08:24 |
| TXN-01009307 | Clover | $41.65 | $1.00 | $40.65 | 2026-03-17 11:27:19 |
| TXN-01008862 | Clover | $37.15 | $0.89 | $36.26 | 2026-03-16 21:00:46 |
| TXN-01009274 | Clover | $37.48 | $0.90 | $36.58 | 2026-03-16 20:25:17 |
| TXN-01009242 | Clover | $31.28 | $0.75 | $30.53 | 2026-03-16 20:03:09 |
| TXN-01009221 | Clover | $49.61 | $1.19 | $48.42 | 2026-03-16 19:59:38 |
| TXN-01008821 | Clover | $45.08 | $1.08 | $44.00 | 2026-03-16 19:39:45 |
| TXN-01009023 | Clover | $32.26 | $0.77 | $31.49 | 2026-03-16 19:21:20 |
| TXN-01009206 | Clover | $71.44 | $1.71 | $69.73 | 2026-03-16 18:25:22 |