Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003228 | DoorDash | $56.54 | $16.96 | $39.58 | 2026-04-01 18:52:27 |
| TXN-01003225 | DoorDash | $72.50 | $21.75 | $50.75 | 2026-04-01 18:52:17 |
| TXN-01003208 | DoorDash | $36.17 | $10.85 | $25.32 | 2026-04-01 18:52:09 |
| TXN-01003298 | DoorDash | $77.40 | $23.22 | $54.18 | 2026-04-01 18:34:39 |
| TXN-01002742 | DoorDash | $81.91 | $24.57 | $57.34 | 2026-04-01 18:16:08 |
| TXN-01002634 | DoorDash | $78.40 | $23.52 | $54.88 | 2026-04-01 17:54:57 |
| TXN-01003738 | DoorDash | $67.53 | $20.26 | $47.27 | 2026-04-01 17:50:08 |
| TXN-01004073 | DoorDash | $85.73 | $25.72 | $60.01 | 2026-04-01 17:40:54 |
| TXN-01002916 | DoorDash | $60.93 | $18.28 | $42.65 | 2026-04-01 17:39:39 |
| TXN-01002947 | DoorDash | $69.21 | $20.76 | $48.45 | 2026-04-01 17:31:34 |
| TXN-01004409 | DoorDash | $62.45 | $18.73 | $43.72 | 2026-04-01 17:23:27 |
| TXN-01002599 | DoorDash | $63.48 | $19.04 | $44.44 | 2026-04-01 17:10:50 |
| TXN-01004120 | DoorDash | $60.39 | $18.12 | $42.27 | 2026-04-01 17:06:34 |
| TXN-01003827 | DoorDash | $34.14 | $10.24 | $23.90 | 2026-04-01 16:47:36 |
| TXN-01002919 | DoorDash | $51.10 | $15.33 | $35.77 | 2026-04-01 16:41:03 |
| TXN-01003998 | DoorDash | $73.39 | $22.02 | $51.37 | 2026-04-01 16:36:21 |
| TXN-01003826 | DoorDash | $79.56 | $23.87 | $55.69 | 2026-04-01 15:48:32 |
| TXN-01004108 | DoorDash | $72.40 | $21.72 | $50.68 | 2026-04-01 15:48:20 |
| TXN-01002968 | DoorDash | $51.89 | $15.57 | $36.32 | 2026-04-01 14:16:35 |
| TXN-01003588 | DoorDash | $64.03 | $19.21 | $44.82 | 2026-04-01 13:59:17 |
| TXN-01003948 | DoorDash | $84.44 | $25.33 | $59.11 | 2026-04-01 13:56:07 |
| TXN-01002623 | DoorDash | $36.48 | $10.94 | $25.54 | 2026-04-01 13:39:03 |
| TXN-01004179 | DoorDash | $63.70 | $19.11 | $44.59 | 2026-04-01 13:32:17 |
| TXN-01003695 | DoorDash | $80.73 | $24.22 | $56.51 | 2026-04-01 13:19:11 |
| TXN-01004088 | DoorDash | $40.60 | $12.18 | $28.42 | 2026-04-01 13:18:55 |