Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006328 | GrubHub | $72.92 | $21.88 | $51.04 | 2026-03-23 11:09:00 |
| TXN-01006251 | GrubHub | $75.42 | $22.63 | $52.79 | 2026-03-23 11:03:30 |
| TXN-01006533 | GrubHub | $67.69 | $20.31 | $47.38 | 2026-03-23 10:39:53 |
| TXN-01006233 | GrubHub | $47.67 | $14.30 | $33.37 | 2026-03-22 19:17:59 |
| TXN-01006009 | GrubHub | $53.68 | $16.10 | $37.58 | 2026-03-22 18:36:38 |
| TXN-01006473 | GrubHub | $54.87 | $16.46 | $38.41 | 2026-03-22 18:24:01 |
| TXN-01006365 | GrubHub | $45.10 | $13.53 | $31.57 | 2026-03-22 18:23:28 |
| TXN-01006079 | GrubHub | $75.61 | $22.68 | $52.93 | 2026-03-22 17:45:16 |
| TXN-01006580 | GrubHub | $44.03 | $13.21 | $30.82 | 2026-03-22 14:05:15 |
| TXN-01006537 | GrubHub | $53.78 | $16.13 | $37.65 | 2026-03-22 14:02:38 |
| TXN-01005952 | GrubHub | $75.29 | $22.59 | $52.70 | 2026-03-22 13:55:37 |
| TXN-01005928 | GrubHub | $32.43 | $9.73 | $22.70 | 2026-03-22 12:46:40 |
| TXN-01006065 | GrubHub | $77.72 | $23.32 | $54.40 | 2026-03-22 12:00:24 |
| TXN-01006460 | GrubHub | $67.33 | $20.20 | $47.13 | 2026-03-22 08:14:41 |
| TXN-01006241 | GrubHub | $69.60 | $20.88 | $48.72 | 2026-03-21 21:47:40 |
| TXN-01006449 | GrubHub | $35.11 | $10.53 | $24.58 | 2026-03-21 19:48:28 |
| TXN-01006273 | GrubHub | $81.39 | $24.42 | $56.97 | 2026-03-21 19:42:51 |
| TXN-01006324 | GrubHub | $59.50 | $17.85 | $41.65 | 2026-03-21 19:16:02 |
| TXN-01006234 | GrubHub | $73.19 | $21.96 | $51.23 | 2026-03-21 18:42:14 |
| TXN-01006101 | GrubHub | $82.03 | $24.61 | $57.42 | 2026-03-21 18:38:57 |
| TXN-01006217 | GrubHub | $76.82 | $23.05 | $53.77 | 2026-03-21 18:21:08 |
| TXN-01006597 | GrubHub | $81.88 | $24.56 | $57.32 | 2026-03-21 16:57:42 |
| TXN-01006308 | GrubHub | $53.03 | $15.91 | $37.12 | 2026-03-21 16:52:22 |
| TXN-01006583 | GrubHub | $68.35 | $20.50 | $47.85 | 2026-03-21 16:22:54 |
| TXN-01005929 | GrubHub | $83.18 | $24.95 | $58.23 | 2026-03-21 15:06:20 |