Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007459 | Toast | $30.44 | $0.79 | $29.65 | 2026-03-28 18:13:37 |
| TXN-01007492 | Toast | $41.77 | $1.09 | $40.68 | 2026-03-28 17:37:35 |
| TXN-01007537 | Toast | $66.74 | $1.74 | $65.00 | 2026-03-28 17:33:37 |
| TXN-01007639 | Toast | $59.41 | $1.54 | $57.87 | 2026-03-28 17:32:29 |
| TXN-01007241 | Toast | $46.38 | $1.21 | $45.17 | 2026-03-28 17:30:36 |
| TXN-01007061 | Toast | $48.20 | $1.25 | $46.95 | 2026-03-28 16:49:26 |
| TXN-01007113 | Toast | $47.88 | $1.24 | $46.64 | 2026-03-28 15:18:47 |
| TXN-01007019 | Toast | $45.79 | $1.19 | $44.60 | 2026-03-28 14:41:50 |
| TXN-01006957 | Toast | $60.14 | $1.56 | $58.58 | 2026-03-28 14:31:42 |
| TXN-01007555 | Toast | $37.01 | $0.96 | $36.05 | 2026-03-28 14:22:13 |
| TXN-01007574 | Toast | $76.86 | $2.00 | $74.86 | 2026-03-28 13:31:00 |
| TXN-01006638 | Toast | $38.41 | $1.00 | $37.41 | 2026-03-28 13:23:14 |
| TXN-01007798 | Toast | $35.78 | $0.93 | $34.85 | 2026-03-28 12:52:21 |
| TXN-01006619 | Toast | $57.72 | $1.50 | $56.22 | 2026-03-28 12:28:35 |
| TXN-01006855 | Toast | $31.53 | $0.82 | $30.71 | 2026-03-28 12:24:20 |
| TXN-01006629 | Toast | $75.61 | $1.97 | $73.64 | 2026-03-28 12:08:51 |
| TXN-01007767 | Toast | $38.82 | $1.01 | $37.81 | 2026-03-28 11:26:54 |
| TXN-01006616 | Toast | $50.07 | $1.30 | $48.77 | 2026-03-28 11:19:33 |
| TXN-01007221 | Toast | $65.53 | $1.70 | $63.83 | 2026-03-28 08:19:08 |
| TXN-01006621 | Toast | $59.32 | $1.54 | $57.78 | 2026-03-28 08:09:37 |
| TXN-01006994 | Toast | $34.36 | $0.89 | $33.47 | 2026-03-27 22:11:19 |
| TXN-01007357 | Toast | $71.00 | $1.85 | $69.15 | 2026-03-27 20:33:31 |
| TXN-01007100 | Toast | $47.65 | $1.24 | $46.41 | 2026-03-27 20:31:54 |
| TXN-01006775 | Toast | $52.32 | $1.36 | $50.96 | 2026-03-27 20:14:25 |
| TXN-01007361 | Toast | $69.75 | $1.81 | $67.94 | 2026-03-27 20:03:48 |