Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 545 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$28,597.73
Filtered tolls
$686.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009019 | Clover | $38.01 | $0.91 | $37.10 | 2026-03-16 18:20:49 |
| TXN-01009302 | Clover | $41.60 | $1.00 | $40.60 | 2026-03-16 17:05:00 |
| TXN-01008903 | Clover | $67.06 | $1.61 | $65.45 | 2026-03-16 16:47:22 |
| TXN-01008844 | Clover | $73.52 | $1.76 | $71.76 | 2026-03-16 15:18:07 |
| TXN-01009244 | Clover | $30.46 | $0.73 | $29.73 | 2026-03-16 13:48:47 |
| TXN-01008956 | Clover | $39.24 | $0.94 | $38.30 | 2026-03-16 13:37:16 |
| TXN-01009304 | Clover | $32.63 | $0.78 | $31.85 | 2026-03-16 13:30:58 |
| TXN-01008984 | Clover | $28.78 | $0.69 | $28.09 | 2026-03-16 10:56:01 |
| TXN-01008865 | Clover | $32.08 | $0.77 | $31.31 | 2026-03-15 23:10:00 |
| TXN-01009138 | Clover | $40.93 | $0.98 | $39.95 | 2026-03-15 22:28:34 |
| TXN-01009309 | Clover | $55.26 | $1.33 | $53.93 | 2026-03-15 19:09:11 |
| TXN-01009144 | Clover | $75.02 | $1.80 | $73.22 | 2026-03-15 18:46:10 |
| TXN-01009250 | Clover | $55.86 | $1.34 | $54.52 | 2026-03-15 18:44:44 |
| TXN-01009300 | Clover | $73.92 | $1.77 | $72.15 | 2026-03-15 18:28:47 |
| TXN-01009018 | Clover | $49.89 | $1.20 | $48.69 | 2026-03-15 18:23:52 |
| TXN-01009239 | Clover | $34.41 | $0.83 | $33.58 | 2026-03-15 18:05:17 |
| TXN-01009257 | Clover | $72.57 | $1.74 | $70.83 | 2026-03-15 17:51:49 |
| TXN-01009268 | Clover | $45.33 | $1.09 | $44.24 | 2026-03-15 17:50:23 |
| TXN-01009176 | Clover | $38.25 | $0.92 | $37.33 | 2026-03-15 17:37:53 |
| TXN-01009261 | Clover | $69.53 | $1.67 | $67.86 | 2026-03-15 17:36:03 |
| TXN-01008884 | Clover | $63.48 | $1.52 | $61.96 | 2026-03-15 17:20:44 |
| TXN-01009329 | Clover | $35.94 | $0.86 | $35.08 | 2026-03-15 17:19:45 |
| TXN-01008913 | Clover | $31.24 | $0.75 | $30.49 | 2026-03-15 15:58:57 |
| TXN-01009306 | Clover | $60.06 | $1.44 | $58.62 | 2026-03-15 15:26:02 |
| TXN-01008997 | Clover | $41.04 | $0.98 | $40.06 | 2026-03-15 15:06:51 |