Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006266 | GrubHub | $36.94 | $11.08 | $25.86 | 2026-03-21 14:43:01 |
| TXN-01006017 | GrubHub | $32.60 | $9.78 | $22.82 | 2026-03-21 13:57:20 |
| TXN-01006125 | GrubHub | $33.36 | $10.01 | $23.35 | 2026-03-21 12:08:39 |
| TXN-01006016 | GrubHub | $79.37 | $23.81 | $55.56 | 2026-03-21 10:25:08 |
| TXN-01006546 | GrubHub | $68.21 | $20.46 | $47.75 | 2026-03-21 09:07:21 |
| TXN-01006603 | GrubHub | $36.79 | $11.04 | $25.75 | 2026-03-20 22:20:10 |
| TXN-01005933 | GrubHub | $35.23 | $10.57 | $24.66 | 2026-03-20 21:46:47 |
| TXN-01006489 | GrubHub | $50.88 | $15.26 | $35.62 | 2026-03-20 20:21:04 |
| TXN-01006256 | GrubHub | $84.68 | $25.40 | $59.28 | 2026-03-20 19:37:49 |
| TXN-01006423 | GrubHub | $78.78 | $23.63 | $55.15 | 2026-03-20 19:33:46 |
| TXN-01006566 | GrubHub | $67.93 | $20.38 | $47.55 | 2026-03-20 19:20:05 |
| TXN-01006259 | GrubHub | $66.12 | $19.84 | $46.28 | 2026-03-20 19:18:22 |
| TXN-01006265 | GrubHub | $69.85 | $20.95 | $48.90 | 2026-03-20 18:36:29 |
| TXN-01006153 | GrubHub | $66.82 | $20.05 | $46.77 | 2026-03-20 18:11:07 |
| TXN-01006565 | GrubHub | $33.31 | $9.99 | $23.32 | 2026-03-20 18:05:19 |
| TXN-01006370 | GrubHub | $57.87 | $17.36 | $40.51 | 2026-03-20 17:10:40 |
| TXN-01006143 | GrubHub | $67.81 | $20.34 | $47.47 | 2026-03-20 17:04:41 |
| TXN-01006500 | GrubHub | $59.86 | $17.96 | $41.90 | 2026-03-20 14:51:33 |
| TXN-01006502 | GrubHub | $76.51 | $22.95 | $53.56 | 2026-03-20 14:37:47 |
| TXN-01006207 | GrubHub | $84.89 | $25.47 | $59.42 | 2026-03-20 14:15:13 |
| TXN-01006227 | GrubHub | $84.83 | $25.45 | $59.38 | 2026-03-20 13:21:36 |
| TXN-01006169 | GrubHub | $72.49 | $21.75 | $50.74 | 2026-03-20 12:36:37 |
| TXN-01005981 | GrubHub | $45.34 | $13.60 | $31.74 | 2026-03-20 12:32:42 |
| TXN-01006371 | GrubHub | $65.05 | $19.51 | $45.54 | 2026-03-20 12:19:29 |
| TXN-01006385 | GrubHub | $39.67 | $11.90 | $27.77 | 2026-03-20 12:17:01 |