Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008732 | Square | $72.62 | $2.11 | $70.51 | 2026-03-26 10:24:38 |
| TXN-01008551 | Square | $38.75 | $1.12 | $37.63 | 2026-03-25 22:20:00 |
| TXN-01008171 | Square | $34.48 | $1.00 | $33.48 | 2026-03-25 21:44:25 |
| TXN-01008130 | Square | $51.44 | $1.49 | $49.95 | 2026-03-25 20:40:09 |
| TXN-01008414 | Square | $36.25 | $1.05 | $35.20 | 2026-03-25 19:48:28 |
| TXN-01008241 | Square | $37.57 | $1.09 | $36.48 | 2026-03-25 19:19:47 |
| TXN-01007961 | Square | $72.55 | $2.10 | $70.45 | 2026-03-25 19:04:02 |
| TXN-01008394 | Square | $64.94 | $1.88 | $63.06 | 2026-03-25 18:52:35 |
| TXN-01007861 | Square | $53.58 | $1.55 | $52.03 | 2026-03-25 18:46:20 |
| TXN-01008302 | Square | $58.00 | $1.68 | $56.32 | 2026-03-25 18:32:44 |
| TXN-01007905 | Square | $73.20 | $2.12 | $71.08 | 2026-03-25 18:03:57 |
| TXN-01008622 | Square | $39.81 | $1.15 | $38.66 | 2026-03-25 17:33:10 |
| TXN-01008050 | Square | $49.42 | $1.43 | $47.99 | 2026-03-25 17:13:35 |
| TXN-01007881 | Square | $50.75 | $1.47 | $49.28 | 2026-03-25 16:30:21 |
| TXN-01007943 | Square | $48.78 | $1.41 | $47.37 | 2026-03-25 16:04:23 |
| TXN-01008406 | Square | $67.88 | $1.97 | $65.91 | 2026-03-25 14:29:30 |
| TXN-01008038 | Square | $60.80 | $1.76 | $59.04 | 2026-03-25 14:15:11 |
| TXN-01008206 | Square | $56.85 | $1.65 | $55.20 | 2026-03-25 14:09:35 |
| TXN-01008063 | Square | $31.63 | $0.92 | $30.71 | 2026-03-25 13:06:19 |
| TXN-01008772 | Square | $43.34 | $1.26 | $42.08 | 2026-03-25 12:24:38 |
| TXN-01007873 | Square | $58.44 | $1.69 | $56.75 | 2026-03-25 12:19:24 |
| TXN-01008645 | Square | $61.06 | $1.77 | $59.29 | 2026-03-25 12:08:36 |
| TXN-01008367 | Square | $53.11 | $1.54 | $51.57 | 2026-03-25 11:47:48 |
| TXN-01008117 | Square | $45.08 | $1.31 | $43.77 | 2026-03-25 11:46:46 |
| TXN-01008114 | Square | $56.69 | $1.64 | $55.05 | 2026-03-25 11:13:03 |