Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007719 | Toast | $57.12 | $1.49 | $55.63 | 2026-03-27 19:46:41 |
| TXN-01007264 | Toast | $30.57 | $0.79 | $29.78 | 2026-03-27 19:37:57 |
| TXN-01006693 | Toast | $44.50 | $1.16 | $43.34 | 2026-03-27 19:34:09 |
| TXN-01007119 | Toast | $67.67 | $1.76 | $65.91 | 2026-03-27 19:21:13 |
| TXN-01006721 | Toast | $57.74 | $1.50 | $56.24 | 2026-03-27 19:05:23 |
| TXN-01007044 | Toast | $76.83 | $2.00 | $74.83 | 2026-03-27 19:04:13 |
| TXN-01007554 | Toast | $30.77 | $0.80 | $29.97 | 2026-03-27 18:37:37 |
| TXN-01007649 | Toast | $31.31 | $0.81 | $30.50 | 2026-03-27 18:20:22 |
| TXN-01006816 | Toast | $31.49 | $0.82 | $30.67 | 2026-03-27 18:11:20 |
| TXN-01007609 | Toast | $58.25 | $1.51 | $56.74 | 2026-03-27 17:54:55 |
| TXN-01007788 | Toast | $43.78 | $1.14 | $42.64 | 2026-03-27 17:31:47 |
| TXN-01007080 | Toast | $33.89 | $0.88 | $33.01 | 2026-03-27 17:27:16 |
| TXN-01007602 | Toast | $73.65 | $1.91 | $71.74 | 2026-03-27 17:26:54 |
| TXN-01007428 | Toast | $30.74 | $0.80 | $29.94 | 2026-03-27 17:24:32 |
| TXN-01007020 | Toast | $47.05 | $1.22 | $45.83 | 2026-03-27 17:24:09 |
| TXN-01007818 | Toast | $32.28 | $0.84 | $31.44 | 2026-03-27 17:16:35 |
| TXN-01007335 | Toast | $63.18 | $1.64 | $61.54 | 2026-03-27 17:00:06 |
| TXN-01007005 | Toast | $48.36 | $1.26 | $47.10 | 2026-03-27 16:42:49 |
| TXN-01007728 | Toast | $38.46 | $1.00 | $37.46 | 2026-03-27 16:40:40 |
| TXN-01007449 | Toast | $66.43 | $1.73 | $64.70 | 2026-03-27 14:56:33 |
| TXN-01006798 | Toast | $57.83 | $1.50 | $56.33 | 2026-03-27 14:31:58 |
| TXN-01007380 | Toast | $66.10 | $1.72 | $64.38 | 2026-03-27 14:26:58 |
| TXN-01007284 | Toast | $34.50 | $0.90 | $33.60 | 2026-03-27 14:11:42 |
| TXN-01007476 | Toast | $43.64 | $1.13 | $42.51 | 2026-03-27 13:59:14 |
| TXN-01007566 | Toast | $52.08 | $1.35 | $50.73 | 2026-03-27 13:59:02 |