Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005601 | UberEats | $49.81 | $14.94 | $34.87 | 2026-03-30 18:02:14 |
| TXN-01005579 | UberEats | $49.62 | $14.89 | $34.73 | 2026-03-30 17:47:38 |
| TXN-01004562 | UberEats | $55.25 | $16.57 | $38.68 | 2026-03-30 17:24:55 |
| TXN-01004776 | UberEats | $73.24 | $21.97 | $51.27 | 2026-03-30 17:13:04 |
| TXN-01004982 | UberEats | $51.29 | $15.39 | $35.90 | 2026-03-30 17:12:21 |
| TXN-01004652 | UberEats | $37.13 | $11.14 | $25.99 | 2026-03-30 17:08:27 |
| TXN-01004580 | UberEats | $45.86 | $13.76 | $32.10 | 2026-03-30 17:02:24 |
| TXN-01005259 | UberEats | $62.96 | $18.89 | $44.07 | 2026-03-30 16:52:34 |
| TXN-01005036 | UberEats | $69.55 | $20.86 | $48.69 | 2026-03-30 16:51:58 |
| TXN-01004862 | UberEats | $68.47 | $20.54 | $47.93 | 2026-03-30 16:50:21 |
| TXN-01005725 | UberEats | $75.79 | $22.74 | $53.05 | 2026-03-30 16:39:55 |
| TXN-01005865 | UberEats | $81.68 | $24.50 | $57.18 | 2026-03-30 16:11:05 |
| TXN-01005402 | UberEats | $80.99 | $24.30 | $56.69 | 2026-03-30 15:58:08 |
| TXN-01005312 | UberEats | $35.23 | $10.57 | $24.66 | 2026-03-30 15:37:53 |
| TXN-01004558 | UberEats | $56.11 | $16.83 | $39.28 | 2026-03-30 14:16:54 |
| TXN-01005738 | UberEats | $40.45 | $12.13 | $28.32 | 2026-03-30 13:56:49 |
| TXN-01004867 | UberEats | $73.11 | $21.93 | $51.18 | 2026-03-30 13:09:52 |
| TXN-01005406 | UberEats | $58.83 | $17.65 | $41.18 | 2026-03-30 13:08:29 |
| TXN-01005792 | UberEats | $53.65 | $16.09 | $37.56 | 2026-03-30 12:56:57 |
| TXN-01005294 | UberEats | $38.20 | $11.46 | $26.74 | 2026-03-30 12:53:49 |
| TXN-01005393 | UberEats | $66.81 | $20.04 | $46.77 | 2026-03-30 12:32:09 |
| TXN-01004948 | UberEats | $51.12 | $15.34 | $35.78 | 2026-03-30 12:12:02 |
| TXN-01005824 | UberEats | $67.96 | $20.39 | $47.57 | 2026-03-30 11:58:00 |
| TXN-01005676 | UberEats | $82.51 | $24.75 | $57.76 | 2026-03-30 11:22:17 |
| TXN-01005837 | UberEats | $46.01 | $13.80 | $32.21 | 2026-03-30 11:14:04 |