Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 545 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$28,597.73
Filtered tolls
$686.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008911 | Clover | $74.58 | $1.79 | $72.79 | 2026-03-15 14:22:46 |
| TXN-01008959 | Clover | $69.41 | $1.67 | $67.74 | 2026-03-15 12:34:35 |
| TXN-01008914 | Clover | $35.12 | $0.84 | $34.28 | 2026-03-15 12:26:55 |
| TXN-01008993 | Clover | $29.46 | $0.71 | $28.75 | 2026-03-15 11:53:24 |
| TXN-01008788 | Clover | $34.87 | $0.84 | $34.03 | 2026-03-15 10:41:29 |
| TXN-01008927 | Clover | $48.14 | $1.16 | $46.98 | 2026-03-15 09:27:46 |
| TXN-01009039 | Clover | $67.72 | $1.63 | $66.09 | 2026-03-15 09:27:18 |
| TXN-01009237 | Clover | $39.79 | $0.95 | $38.84 | 2026-03-14 22:22:02 |
| TXN-01009145 | Clover | $51.48 | $1.24 | $50.24 | 2026-03-14 21:49:31 |
| TXN-01008887 | Clover | $47.07 | $1.13 | $45.94 | 2026-03-14 21:40:10 |
| TXN-01009095 | Clover | $51.82 | $1.24 | $50.58 | 2026-03-14 20:17:05 |
| TXN-01009080 | Clover | $62.96 | $1.51 | $61.45 | 2026-03-14 20:14:52 |
| TXN-01009275 | Clover | $42.51 | $1.02 | $41.49 | 2026-03-14 19:47:49 |
| TXN-01009093 | Clover | $51.82 | $1.24 | $50.58 | 2026-03-14 19:29:28 |
| TXN-01009064 | Clover | $50.43 | $1.21 | $49.22 | 2026-03-14 18:31:45 |
| TXN-01008938 | Clover | $70.70 | $1.70 | $69.00 | 2026-03-14 18:01:17 |
| TXN-01009312 | Clover | $76.95 | $1.85 | $75.10 | 2026-03-14 17:10:38 |
| TXN-01008971 | Clover | $66.39 | $1.59 | $64.80 | 2026-03-14 14:42:17 |
| TXN-01009153 | Clover | $68.56 | $1.65 | $66.91 | 2026-03-14 14:38:02 |
| TXN-01009035 | Clover | $50.55 | $1.21 | $49.34 | 2026-03-14 13:50:50 |
| TXN-01009140 | Clover | $59.41 | $1.43 | $57.98 | 2026-03-14 13:04:51 |
| TXN-01008786 | Clover | $61.22 | $1.47 | $59.75 | 2026-03-14 12:23:07 |
| TXN-01008943 | Clover | $42.61 | $1.02 | $41.59 | 2026-03-14 11:21:23 |
| TXN-01009203 | Clover | $40.36 | $0.97 | $39.39 | 2026-03-14 10:44:12 |
| TXN-01009091 | Clover | $56.39 | $1.35 | $55.04 | 2026-03-14 10:29:14 |