Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008768 | Square | $55.07 | $1.60 | $53.47 | 2026-03-25 11:07:31 |
| TXN-01008005 | Square | $70.96 | $2.06 | $68.90 | 2026-03-25 09:39:33 |
| TXN-01008253 | Square | $28.26 | $0.82 | $27.44 | 2026-03-25 09:21:55 |
| TXN-01008187 | Square | $60.94 | $1.77 | $59.17 | 2026-03-25 08:41:40 |
| TXN-01008439 | Square | $68.70 | $1.99 | $66.71 | 2026-03-25 08:35:41 |
| TXN-01008239 | Square | $44.28 | $1.28 | $43.00 | 2026-03-24 21:01:42 |
| TXN-01008563 | Square | $37.39 | $1.08 | $36.31 | 2026-03-24 20:27:59 |
| TXN-01007909 | Square | $42.82 | $1.24 | $41.58 | 2026-03-24 20:10:40 |
| TXN-01008363 | Square | $77.67 | $2.25 | $75.42 | 2026-03-24 19:48:51 |
| TXN-01008457 | Square | $30.86 | $0.89 | $29.97 | 2026-03-24 19:36:36 |
| TXN-01008561 | Square | $44.37 | $1.29 | $43.08 | 2026-03-24 19:23:54 |
| TXN-01008044 | Square | $37.33 | $1.08 | $36.25 | 2026-03-24 19:20:58 |
| TXN-01008119 | Square | $61.76 | $1.79 | $59.97 | 2026-03-24 19:17:04 |
| TXN-01008683 | Square | $73.18 | $2.12 | $71.06 | 2026-03-24 19:02:19 |
| TXN-01008423 | Square | $33.62 | $0.97 | $32.65 | 2026-03-24 18:55:51 |
| TXN-01007998 | Square | $41.10 | $1.19 | $39.91 | 2026-03-24 18:30:04 |
| TXN-01008143 | Square | $54.39 | $1.58 | $52.81 | 2026-03-24 18:26:58 |
| TXN-01007914 | Square | $63.74 | $1.85 | $61.89 | 2026-03-24 18:11:34 |
| TXN-01007940 | Square | $73.41 | $2.13 | $71.28 | 2026-03-24 17:50:44 |
| TXN-01008065 | Square | $31.81 | $0.92 | $30.89 | 2026-03-24 17:25:47 |
| TXN-01008288 | Square | $52.80 | $1.53 | $51.27 | 2026-03-24 17:24:09 |
| TXN-01008572 | Square | $66.11 | $1.92 | $64.19 | 2026-03-24 16:37:47 |
| TXN-01008435 | Square | $51.06 | $1.48 | $49.58 | 2026-03-24 15:31:23 |
| TXN-01008514 | Square | $48.17 | $1.40 | $46.77 | 2026-03-24 15:27:48 |
| TXN-01008753 | Square | $61.35 | $1.78 | $59.57 | 2026-03-24 14:52:31 |