Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007680 | Toast | $61.82 | $1.61 | $60.21 | 2026-03-27 13:49:06 |
| TXN-01007494 | Toast | $51.68 | $1.34 | $50.34 | 2026-03-27 13:35:51 |
| TXN-01007536 | Toast | $48.00 | $1.25 | $46.75 | 2026-03-27 13:35:24 |
| TXN-01007742 | Toast | $57.08 | $1.48 | $55.60 | 2026-03-27 13:35:21 |
| TXN-01007292 | Toast | $28.12 | $0.73 | $27.39 | 2026-03-27 13:08:12 |
| TXN-01007227 | Toast | $40.33 | $1.05 | $39.28 | 2026-03-27 12:57:25 |
| TXN-01007125 | Toast | $43.15 | $1.12 | $42.03 | 2026-03-27 12:50:45 |
| TXN-01006751 | Toast | $65.67 | $1.71 | $63.96 | 2026-03-27 12:41:19 |
| TXN-01007608 | Toast | $47.03 | $1.22 | $45.81 | 2026-03-27 12:37:16 |
| TXN-01007527 | Toast | $76.48 | $1.99 | $74.49 | 2026-03-27 12:11:52 |
| TXN-01007522 | Toast | $76.84 | $2.00 | $74.84 | 2026-03-27 12:03:29 |
| TXN-01007782 | Toast | $31.63 | $0.82 | $30.81 | 2026-03-27 11:58:24 |
| TXN-01006778 | Toast | $75.75 | $1.97 | $73.78 | 2026-03-27 11:41:10 |
| TXN-01007161 | Toast | $49.62 | $1.29 | $48.33 | 2026-03-27 11:33:20 |
| TXN-01007660 | Toast | $29.51 | $0.77 | $28.74 | 2026-03-27 11:26:45 |
| TXN-01007709 | Toast | $71.02 | $1.85 | $69.17 | 2026-03-27 11:06:40 |
| TXN-01007783 | Toast | $67.16 | $1.75 | $65.41 | 2026-03-27 11:00:54 |
| TXN-01007351 | Toast | $34.51 | $0.90 | $33.61 | 2026-03-27 10:59:34 |
| TXN-01007050 | Toast | $65.68 | $1.71 | $63.97 | 2026-03-27 08:32:01 |
| TXN-01007150 | Toast | $48.02 | $1.25 | $46.77 | 2026-03-26 23:28:40 |
| TXN-01007630 | Toast | $45.31 | $1.18 | $44.13 | 2026-03-26 21:52:09 |
| TXN-01007085 | Toast | $68.45 | $1.78 | $66.67 | 2026-03-26 21:22:47 |
| TXN-01007558 | Toast | $38.82 | $1.01 | $37.81 | 2026-03-26 20:48:27 |
| TXN-01007288 | Toast | $38.78 | $1.01 | $37.77 | 2026-03-26 20:16:17 |
| TXN-01006941 | Toast | $63.88 | $1.66 | $62.22 | 2026-03-26 19:47:02 |