Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005019 | UberEats | $37.07 | $11.12 | $25.95 | 2026-03-30 11:10:42 |
| TXN-01004590 | UberEats | $79.31 | $23.79 | $55.52 | 2026-03-30 10:38:39 |
| TXN-01005785 | UberEats | $75.96 | $22.79 | $53.17 | 2026-03-30 09:39:24 |
| TXN-01005665 | UberEats | $77.88 | $23.36 | $54.52 | 2026-03-30 09:01:59 |
| TXN-01004747 | UberEats | $65.85 | $19.75 | $46.10 | 2026-03-29 21:44:49 |
| TXN-01005869 | UberEats | $61.93 | $18.58 | $43.35 | 2026-03-29 21:40:44 |
| TXN-01004588 | UberEats | $45.84 | $13.75 | $32.09 | 2026-03-29 21:16:16 |
| TXN-01005373 | UberEats | $71.16 | $21.35 | $49.81 | 2026-03-29 21:09:55 |
| TXN-01005009 | UberEats | $69.31 | $20.79 | $48.52 | 2026-03-29 20:50:29 |
| TXN-01005890 | UberEats | $78.49 | $23.55 | $54.94 | 2026-03-29 20:49:08 |
| TXN-01005413 | UberEats | $33.16 | $9.95 | $23.21 | 2026-03-29 20:25:07 |
| TXN-01005076 | UberEats | $48.07 | $14.42 | $33.65 | 2026-03-29 20:07:45 |
| TXN-01005734 | UberEats | $82.10 | $24.63 | $57.47 | 2026-03-29 20:00:30 |
| TXN-01004524 | UberEats | $35.34 | $10.60 | $24.74 | 2026-03-29 19:23:15 |
| TXN-01005752 | UberEats | $78.92 | $23.68 | $55.24 | 2026-03-29 19:04:29 |
| TXN-01005542 | UberEats | $53.99 | $16.20 | $37.79 | 2026-03-29 18:51:16 |
| TXN-01004461 | UberEats | $44.81 | $13.44 | $31.37 | 2026-03-29 18:39:36 |
| TXN-01004937 | UberEats | $83.32 | $25.00 | $58.32 | 2026-03-29 18:37:40 |
| TXN-01004649 | UberEats | $70.05 | $21.01 | $49.04 | 2026-03-29 18:31:18 |
| TXN-01004966 | UberEats | $68.43 | $20.53 | $47.90 | 2026-03-29 18:10:09 |
| TXN-01004638 | UberEats | $85.53 | $25.66 | $59.87 | 2026-03-29 17:50:39 |
| TXN-01004452 | UberEats | $84.03 | $25.21 | $58.82 | 2026-03-29 17:18:37 |
| TXN-01004479 | UberEats | $77.65 | $23.30 | $54.35 | 2026-03-29 17:17:02 |
| TXN-01004689 | UberEats | $73.72 | $22.12 | $51.60 | 2026-03-29 17:14:43 |
| TXN-01004486 | UberEats | $75.34 | $22.60 | $52.74 | 2026-03-29 17:11:18 |