Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004455 | UberEats | $79.55 | $23.86 | $55.69 | 2026-04-04 22:42:08 |
| TXN-01007337 | Toast | $58.47 | $1.52 | $56.95 | 2026-04-04 22:42:08 |
| TXN-01007177 | Toast | $63.18 | $1.64 | $61.54 | 2026-04-04 22:42:00 |
| TXN-01008550 | Square | $33.87 | $0.98 | $32.89 | 2026-04-04 22:38:22 |
| TXN-01005473 | UberEats | $66.93 | $20.08 | $46.85 | 2026-04-04 22:29:52 |
| TXN-01006651 | Toast | $43.04 | $1.12 | $41.92 | 2026-04-04 22:27:38 |
| TXN-01007303 | Toast | $51.98 | $1.35 | $50.63 | 2026-04-04 22:27:35 |
| TXN-01009050 | Clover | $77.58 | $1.86 | $75.72 | 2026-04-04 22:14:09 |
| TXN-01002952 | DoorDash | $42.78 | $12.83 | $29.95 | 2026-04-04 22:02:56 |
| TXN-01003907 | DoorDash | $33.08 | $9.92 | $23.16 | 2026-04-04 21:50:49 |
| TXN-01008411 | Square | $35.73 | $1.04 | $34.69 | 2026-04-04 21:50:43 |
| TXN-01002895 | DoorDash | $63.63 | $19.09 | $44.54 | 2026-04-04 21:43:12 |
| TXN-01006698 | Toast | $53.10 | $1.38 | $51.72 | 2026-04-04 21:42:18 |
| TXN-01007957 | Square | $30.36 | $0.88 | $29.48 | 2026-04-04 21:36:32 |
| TXN-01004892 | UberEats | $51.19 | $15.36 | $35.83 | 2026-04-04 21:35:14 |
| TXN-01008326 | Square | $47.54 | $1.38 | $46.16 | 2026-04-04 21:31:08 |
| TXN-01007722 | Toast | $41.86 | $1.09 | $40.77 | 2026-04-04 21:28:25 |
| TXN-01006010 | GrubHub | $60.96 | $18.29 | $42.67 | 2026-04-04 21:25:01 |
| TXN-01007290 | Toast | $29.38 | $0.76 | $28.62 | 2026-04-04 21:24:36 |
| TXN-01003980 | DoorDash | $78.83 | $23.65 | $55.18 | 2026-04-04 21:15:31 |
| TXN-01009201 | Clover | $43.26 | $1.04 | $42.22 | 2026-04-04 21:12:37 |
| TXN-01006039 | GrubHub | $58.18 | $17.45 | $40.73 | 2026-04-04 20:57:36 |
| TXN-01005309 | UberEats | $77.62 | $23.29 | $54.33 | 2026-04-04 20:57:05 |
| TXN-01007894 | Square | $74.08 | $2.15 | $71.93 | 2026-04-04 20:51:29 |
| TXN-01005673 | UberEats | $38.17 | $11.45 | $26.72 | 2026-04-04 20:50:26 |