Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002600 | DoorDash | $43.23 | $12.97 | $30.26 | 2026-03-31 15:56:28 |
| TXN-01002523 | DoorDash | $43.60 | $13.08 | $30.52 | 2026-03-31 15:17:29 |
| TXN-01003336 | DoorDash | $75.18 | $22.55 | $52.63 | 2026-03-31 14:57:16 |
| TXN-01002986 | DoorDash | $68.11 | $20.43 | $47.68 | 2026-03-31 14:39:35 |
| TXN-01003120 | DoorDash | $64.34 | $19.30 | $45.04 | 2026-03-31 14:01:20 |
| TXN-01003213 | DoorDash | $69.68 | $20.90 | $48.78 | 2026-03-31 13:54:23 |
| TXN-01003840 | DoorDash | $80.51 | $24.15 | $56.36 | 2026-03-31 13:42:20 |
| TXN-01003684 | DoorDash | $56.57 | $16.97 | $39.60 | 2026-03-31 13:38:30 |
| TXN-01004262 | DoorDash | $41.63 | $12.49 | $29.14 | 2026-03-31 13:23:17 |
| TXN-01003624 | DoorDash | $58.98 | $17.69 | $41.29 | 2026-03-31 13:20:29 |
| TXN-01004083 | DoorDash | $68.08 | $20.42 | $47.66 | 2026-03-31 13:19:10 |
| TXN-01003991 | DoorDash | $38.09 | $11.43 | $26.66 | 2026-03-31 13:16:44 |
| TXN-01003592 | DoorDash | $49.10 | $14.73 | $34.37 | 2026-03-31 13:01:40 |
| TXN-01003169 | DoorDash | $47.07 | $14.12 | $32.95 | 2026-03-31 12:53:58 |
| TXN-01003045 | DoorDash | $55.60 | $16.68 | $38.92 | 2026-03-31 12:43:35 |
| TXN-01003931 | DoorDash | $69.58 | $20.87 | $48.71 | 2026-03-31 12:42:59 |
| TXN-01003162 | DoorDash | $80.34 | $24.10 | $56.24 | 2026-03-31 12:42:02 |
| TXN-01003085 | DoorDash | $33.40 | $10.02 | $23.38 | 2026-03-31 12:41:47 |
| TXN-01003383 | DoorDash | $71.35 | $21.40 | $49.95 | 2026-03-31 12:38:49 |
| TXN-01003547 | DoorDash | $49.00 | $14.70 | $34.30 | 2026-03-31 12:37:10 |
| TXN-01003794 | DoorDash | $72.98 | $21.89 | $51.09 | 2026-03-31 12:34:59 |
| TXN-01003575 | DoorDash | $82.97 | $24.89 | $58.08 | 2026-03-31 12:28:24 |
| TXN-01002601 | DoorDash | $54.91 | $16.47 | $38.44 | 2026-03-31 12:20:39 |
| TXN-01003375 | DoorDash | $35.71 | $10.71 | $25.00 | 2026-03-31 12:16:57 |
| TXN-01004135 | DoorDash | $49.37 | $14.81 | $34.56 | 2026-03-31 12:11:49 |