Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006427 | GrubHub | $56.51 | $16.95 | $39.56 | 2026-03-18 19:15:36 |
| TXN-01005990 | GrubHub | $65.44 | $19.63 | $45.81 | 2026-03-18 19:00:55 |
| TXN-01005955 | GrubHub | $60.87 | $18.26 | $42.61 | 2026-03-18 18:02:08 |
| TXN-01006384 | GrubHub | $77.67 | $23.30 | $54.37 | 2026-03-18 17:58:51 |
| TXN-01006552 | GrubHub | $57.32 | $17.20 | $40.12 | 2026-03-18 17:55:35 |
| TXN-01006011 | GrubHub | $72.56 | $21.77 | $50.79 | 2026-03-18 16:43:28 |
| TXN-01006084 | GrubHub | $63.46 | $19.04 | $44.42 | 2026-03-18 15:03:35 |
| TXN-01006103 | GrubHub | $54.75 | $16.43 | $38.32 | 2026-03-18 14:39:26 |
| TXN-01006316 | GrubHub | $69.76 | $20.93 | $48.83 | 2026-03-18 14:22:42 |
| TXN-01006195 | GrubHub | $66.01 | $19.80 | $46.21 | 2026-03-18 14:08:21 |
| TXN-01005932 | GrubHub | $45.35 | $13.61 | $31.74 | 2026-03-18 13:36:16 |
| TXN-01006494 | GrubHub | $59.87 | $17.96 | $41.91 | 2026-03-18 13:28:07 |
| TXN-01006492 | GrubHub | $48.83 | $14.65 | $34.18 | 2026-03-18 13:03:12 |
| TXN-01006185 | GrubHub | $63.80 | $19.14 | $44.66 | 2026-03-18 12:08:55 |
| TXN-01006309 | GrubHub | $50.27 | $15.08 | $35.19 | 2026-03-18 11:41:31 |
| TXN-01006176 | GrubHub | $75.16 | $22.55 | $52.61 | 2026-03-18 10:46:13 |
| TXN-01006175 | GrubHub | $75.85 | $22.75 | $53.10 | 2026-03-18 07:11:47 |
| TXN-01005966 | GrubHub | $53.28 | $15.98 | $37.30 | 2026-03-17 22:13:43 |
| TXN-01006044 | GrubHub | $69.25 | $20.77 | $48.48 | 2026-03-17 22:00:36 |
| TXN-01006345 | GrubHub | $37.68 | $11.30 | $26.38 | 2026-03-17 20:45:21 |
| TXN-01006064 | GrubHub | $77.15 | $23.14 | $54.01 | 2026-03-17 20:13:06 |
| TXN-01006144 | GrubHub | $76.91 | $23.07 | $53.84 | 2026-03-17 20:06:14 |
| TXN-01006305 | GrubHub | $38.58 | $11.57 | $27.01 | 2026-03-17 20:04:45 |
| TXN-01006166 | GrubHub | $35.56 | $10.67 | $24.89 | 2026-03-17 19:58:23 |
| TXN-01006069 | GrubHub | $59.03 | $17.71 | $41.32 | 2026-03-17 19:56:24 |