Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006970 | Toast | $38.66 | $1.01 | $37.65 | 2026-03-26 19:16:29 |
| TXN-01007777 | Toast | $30.79 | $0.80 | $29.99 | 2026-03-26 19:16:19 |
| TXN-01007695 | Toast | $67.26 | $1.75 | $65.51 | 2026-03-26 19:14:01 |
| TXN-01007781 | Toast | $68.89 | $1.79 | $67.10 | 2026-03-26 18:54:53 |
| TXN-01007604 | Toast | $39.27 | $1.02 | $38.25 | 2026-03-26 18:45:36 |
| TXN-01007729 | Toast | $63.53 | $1.65 | $61.88 | 2026-03-26 18:29:51 |
| TXN-01007545 | Toast | $50.12 | $1.30 | $48.82 | 2026-03-26 18:27:53 |
| TXN-01006858 | Toast | $47.08 | $1.22 | $45.86 | 2026-03-26 18:27:38 |
| TXN-01007116 | Toast | $67.06 | $1.74 | $65.32 | 2026-03-26 18:06:38 |
| TXN-01006997 | Toast | $30.60 | $0.80 | $29.80 | 2026-03-26 18:06:11 |
| TXN-01007768 | Toast | $77.31 | $2.01 | $75.30 | 2026-03-26 18:03:16 |
| TXN-01007478 | Toast | $33.32 | $0.87 | $32.45 | 2026-03-26 17:41:26 |
| TXN-01007450 | Toast | $66.01 | $1.72 | $64.29 | 2026-03-26 17:36:23 |
| TXN-01007470 | Toast | $29.82 | $0.78 | $29.04 | 2026-03-26 17:35:53 |
| TXN-01007217 | Toast | $42.93 | $1.12 | $41.81 | 2026-03-26 17:25:02 |
| TXN-01007310 | Toast | $68.56 | $1.78 | $66.78 | 2026-03-26 16:30:10 |
| TXN-01007404 | Toast | $29.08 | $0.76 | $28.32 | 2026-03-26 16:12:45 |
| TXN-01006828 | Toast | $72.10 | $1.87 | $70.23 | 2026-03-26 16:08:40 |
| TXN-01007716 | Toast | $66.80 | $1.74 | $65.06 | 2026-03-26 15:44:15 |
| TXN-01007267 | Toast | $30.56 | $0.79 | $29.77 | 2026-03-26 15:19:56 |
| TXN-01006877 | Toast | $28.41 | $0.74 | $27.67 | 2026-03-26 14:57:38 |
| TXN-01007773 | Toast | $35.48 | $0.92 | $34.56 | 2026-03-26 14:21:43 |
| TXN-01006659 | Toast | $70.23 | $1.83 | $68.40 | 2026-03-26 13:40:50 |
| TXN-01007237 | Toast | $40.69 | $1.06 | $39.63 | 2026-03-26 12:44:45 |
| TXN-01007129 | Toast | $28.13 | $0.73 | $27.40 | 2026-03-26 12:39:54 |