Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 545 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$28,597.73
Filtered tolls
$686.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008955 | Clover | $59.79 | $1.43 | $58.36 | 2026-03-13 09:32:30 |
| TXN-01008831 | Clover | $32.27 | $0.77 | $31.50 | 2026-03-13 07:10:10 |
| TXN-01009196 | Clover | $41.79 | $1.00 | $40.79 | 2026-03-13 07:04:43 |
| TXN-01009132 | Clover | $50.89 | $1.22 | $49.67 | 2026-03-12 22:18:05 |
| TXN-01009042 | Clover | $55.32 | $1.33 | $53.99 | 2026-03-12 21:42:29 |
| TXN-01008812 | Clover | $33.68 | $0.81 | $32.87 | 2026-03-12 19:55:40 |
| TXN-01008953 | Clover | $60.81 | $1.46 | $59.35 | 2026-03-12 19:38:34 |
| TXN-01008987 | Clover | $76.00 | $1.82 | $74.18 | 2026-03-12 19:19:52 |
| TXN-01009230 | Clover | $61.80 | $1.48 | $60.32 | 2026-03-12 19:12:34 |
| TXN-01009147 | Clover | $77.45 | $1.86 | $75.59 | 2026-03-12 19:00:01 |
| TXN-01009074 | Clover | $45.51 | $1.09 | $44.42 | 2026-03-12 18:51:08 |
| TXN-01008822 | Clover | $62.79 | $1.51 | $61.28 | 2026-03-12 18:36:18 |
| TXN-01009208 | Clover | $43.99 | $1.06 | $42.93 | 2026-03-12 18:22:09 |
| TXN-01008869 | Clover | $43.55 | $1.05 | $42.50 | 2026-03-12 17:46:12 |
| TXN-01008918 | Clover | $55.25 | $1.33 | $53.92 | 2026-03-12 16:28:04 |
| TXN-01009195 | Clover | $53.06 | $1.27 | $51.79 | 2026-03-12 15:19:47 |
| TXN-01009069 | Clover | $61.28 | $1.47 | $59.81 | 2026-03-12 15:06:29 |
| TXN-01009058 | Clover | $75.39 | $1.81 | $73.58 | 2026-03-12 14:36:22 |
| TXN-01009025 | Clover | $54.77 | $1.31 | $53.46 | 2026-03-12 14:08:46 |
| TXN-01009328 | Clover | $73.66 | $1.77 | $71.89 | 2026-03-12 13:47:52 |
| TXN-01008879 | Clover | $76.33 | $1.83 | $74.50 | 2026-03-12 12:29:51 |
| TXN-01009011 | Clover | $60.47 | $1.45 | $59.02 | 2026-03-12 12:04:52 |
| TXN-01009310 | Clover | $57.52 | $1.38 | $56.14 | 2026-03-12 11:39:49 |
| TXN-01009100 | Clover | $30.94 | $0.74 | $30.20 | 2026-03-12 11:35:41 |
| TXN-01008874 | Clover | $52.34 | $1.26 | $51.08 | 2026-03-12 10:28:41 |