Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003538 | DoorDash | $76.39 | $22.92 | $53.47 | 2026-03-31 12:00:41 |
| TXN-01004348 | DoorDash | $64.96 | $19.49 | $45.47 | 2026-03-31 11:57:28 |
| TXN-01004082 | DoorDash | $68.54 | $20.56 | $47.98 | 2026-03-31 11:36:41 |
| TXN-01003078 | DoorDash | $37.27 | $11.18 | $26.09 | 2026-03-31 11:31:27 |
| TXN-01004123 | DoorDash | $41.34 | $12.40 | $28.94 | 2026-03-31 11:13:38 |
| TXN-01003385 | DoorDash | $81.99 | $24.60 | $57.39 | 2026-03-31 11:05:06 |
| TXN-01002680 | DoorDash | $51.46 | $15.44 | $36.02 | 2026-03-31 10:58:24 |
| TXN-01003582 | DoorDash | $38.65 | $11.59 | $27.06 | 2026-03-31 10:56:12 |
| TXN-01003272 | DoorDash | $67.53 | $20.26 | $47.27 | 2026-03-31 10:25:18 |
| TXN-01003331 | DoorDash | $53.30 | $15.99 | $37.31 | 2026-03-31 09:41:50 |
| TXN-01003419 | DoorDash | $66.55 | $19.96 | $46.59 | 2026-03-31 09:01:03 |
| TXN-01003924 | DoorDash | $82.85 | $24.85 | $58.00 | 2026-03-31 08:58:39 |
| TXN-01003001 | DoorDash | $67.31 | $20.19 | $47.12 | 2026-03-31 08:53:43 |
| TXN-01004015 | DoorDash | $72.79 | $21.84 | $50.95 | 2026-03-31 07:53:31 |
| TXN-01002541 | DoorDash | $46.29 | $13.89 | $32.40 | 2026-03-31 07:28:53 |
| TXN-01004317 | DoorDash | $54.35 | $16.30 | $38.05 | 2026-03-31 07:23:54 |
| TXN-01003530 | DoorDash | $76.02 | $22.81 | $53.21 | 2026-03-30 22:38:45 |
| TXN-01002624 | DoorDash | $53.28 | $15.98 | $37.30 | 2026-03-30 22:31:54 |
| TXN-01004193 | DoorDash | $40.90 | $12.27 | $28.63 | 2026-03-30 21:56:08 |
| TXN-01004342 | DoorDash | $67.22 | $20.17 | $47.05 | 2026-03-30 21:50:36 |
| TXN-01003204 | DoorDash | $67.54 | $20.26 | $47.28 | 2026-03-30 21:45:31 |
| TXN-01002594 | DoorDash | $36.67 | $11.00 | $25.67 | 2026-03-30 21:17:17 |
| TXN-01003987 | DoorDash | $56.28 | $16.88 | $39.40 | 2026-03-30 20:53:30 |
| TXN-01003137 | DoorDash | $51.68 | $15.50 | $36.18 | 2026-03-30 20:40:41 |
| TXN-01003330 | DoorDash | $63.29 | $18.99 | $44.30 | 2026-03-30 20:26:52 |