Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006145 | GrubHub | $74.42 | $22.33 | $52.09 | 2026-03-17 19:42:30 |
| TXN-01006322 | GrubHub | $34.50 | $10.35 | $24.15 | 2026-03-17 19:41:58 |
| TXN-01006204 | GrubHub | $37.32 | $11.20 | $26.12 | 2026-03-17 19:01:25 |
| TXN-01006349 | GrubHub | $75.07 | $22.52 | $52.55 | 2026-03-17 18:40:08 |
| TXN-01006395 | GrubHub | $59.01 | $17.70 | $41.31 | 2026-03-17 16:52:22 |
| TXN-01006314 | GrubHub | $53.13 | $15.94 | $37.19 | 2026-03-17 15:38:14 |
| TXN-01005959 | GrubHub | $39.61 | $11.88 | $27.73 | 2026-03-17 15:04:38 |
| TXN-01006383 | GrubHub | $68.42 | $20.53 | $47.89 | 2026-03-17 13:59:14 |
| TXN-01006122 | GrubHub | $55.05 | $16.51 | $38.54 | 2026-03-17 12:30:36 |
| TXN-01006167 | GrubHub | $55.48 | $16.64 | $38.84 | 2026-03-17 11:51:24 |
| TXN-01006341 | GrubHub | $82.02 | $24.61 | $57.41 | 2026-03-17 11:44:59 |
| TXN-01006304 | GrubHub | $74.14 | $22.24 | $51.90 | 2026-03-17 11:41:09 |
| TXN-01006488 | GrubHub | $35.85 | $10.76 | $25.09 | 2026-03-17 10:15:04 |
| TXN-01006186 | GrubHub | $69.09 | $20.73 | $48.36 | 2026-03-17 08:20:18 |
| TXN-01006272 | GrubHub | $44.34 | $13.30 | $31.04 | 2026-03-16 22:13:30 |
| TXN-01006100 | GrubHub | $44.58 | $13.37 | $31.21 | 2026-03-16 20:32:42 |
| TXN-01006178 | GrubHub | $81.80 | $24.54 | $57.26 | 2026-03-16 20:25:30 |
| TXN-01006585 | GrubHub | $80.13 | $24.04 | $56.09 | 2026-03-16 19:54:00 |
| TXN-01006173 | GrubHub | $77.80 | $23.34 | $54.46 | 2026-03-16 19:19:38 |
| TXN-01006452 | GrubHub | $73.88 | $22.16 | $51.72 | 2026-03-16 18:17:55 |
| TXN-01005962 | GrubHub | $49.79 | $14.94 | $34.85 | 2026-03-16 18:08:57 |
| TXN-01006402 | GrubHub | $70.68 | $21.20 | $49.48 | 2026-03-16 18:04:32 |
| TXN-01006479 | GrubHub | $81.36 | $24.41 | $56.95 | 2026-03-16 17:53:03 |
| TXN-01005941 | GrubHub | $64.75 | $19.43 | $45.32 | 2026-03-16 17:35:29 |
| TXN-01006135 | GrubHub | $65.80 | $19.74 | $46.06 | 2026-03-16 16:37:27 |