Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006689 | Toast | $30.96 | $0.80 | $30.16 | 2026-03-26 12:38:53 |
| TXN-01007214 | Toast | $47.50 | $1.23 | $46.27 | 2026-03-26 12:14:56 |
| TXN-01007128 | Toast | $48.53 | $1.26 | $47.27 | 2026-03-26 11:09:46 |
| TXN-01006991 | Toast | $54.62 | $1.42 | $53.20 | 2026-03-26 10:57:45 |
| TXN-01007104 | Toast | $42.95 | $1.12 | $41.83 | 2026-03-26 10:38:44 |
| TXN-01007415 | Toast | $53.84 | $1.40 | $52.44 | 2026-03-26 10:15:52 |
| TXN-01007621 | Toast | $74.11 | $1.93 | $72.18 | 2026-03-26 10:09:01 |
| TXN-01006801 | Toast | $57.04 | $1.48 | $55.56 | 2026-03-26 09:33:10 |
| TXN-01006940 | Toast | $30.97 | $0.81 | $30.16 | 2026-03-26 09:02:41 |
| TXN-01006670 | Toast | $60.84 | $1.58 | $59.26 | 2026-03-26 08:55:10 |
| TXN-01007272 | Toast | $65.91 | $1.71 | $64.20 | 2026-03-26 08:32:16 |
| TXN-01007395 | Toast | $56.73 | $1.47 | $55.26 | 2026-03-26 08:20:54 |
| TXN-01006640 | Toast | $49.46 | $1.29 | $48.17 | 2026-03-25 22:42:52 |
| TXN-01006987 | Toast | $73.83 | $1.92 | $71.91 | 2026-03-25 22:21:23 |
| TXN-01007293 | Toast | $45.05 | $1.17 | $43.88 | 2026-03-25 20:20:49 |
| TXN-01007164 | Toast | $39.82 | $1.04 | $38.78 | 2026-03-25 19:59:37 |
| TXN-01006790 | Toast | $33.52 | $0.87 | $32.65 | 2026-03-25 19:50:21 |
| TXN-01007714 | Toast | $60.14 | $1.56 | $58.58 | 2026-03-25 19:32:25 |
| TXN-01007760 | Toast | $35.47 | $0.92 | $34.55 | 2026-03-25 18:41:45 |
| TXN-01006893 | Toast | $44.94 | $1.17 | $43.77 | 2026-03-25 18:27:01 |
| TXN-01007442 | Toast | $65.94 | $1.71 | $64.23 | 2026-03-25 18:24:30 |
| TXN-01007509 | Toast | $48.46 | $1.26 | $47.20 | 2026-03-25 18:13:18 |
| TXN-01007331 | Toast | $38.81 | $1.01 | $37.80 | 2026-03-25 18:00:27 |
| TXN-01007824 | Toast | $49.23 | $1.28 | $47.95 | 2026-03-25 17:46:28 |
| TXN-01006613 | Toast | $44.48 | $1.16 | $43.32 | 2026-03-25 17:36:04 |